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Laura A. Warner, Anil Kumar Chaudhary, and Sebastian Galindo-Gonzalez

and Bennett, 2004 ), along with the theory of planned behavior (TPB), which describes factors that lead to behavior change ( Ajzen, 1991 ). TOP is a two-sided hierarchy. The left side of the hierarchy demonstrates how TOP informs the program planning

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Manuela Vega-Zamora, Francisco José Torres-Ruiz, and Manuel Parras-Rosa

, I. 1985 From intentions to actions: A theory of planned behaviour, p. 11–39. In: J. Kuhl and J. Beckmann (eds.). Action-control: From cognition to behaviour. Springer-Verlag, Berlin, Germany Ajzen, I. 1991 The theory of planned behavior Organ. Behav

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Elizabeth A. Gall, B. Rosie Lerner, and Kathryn S. Orvis

. Supported by the Theory of Planned Behavior (TPB) as the conceptual framework, potential predictive variables were identified as demographics, attitudes, self-efficacy, participation in the PMG program, and prior volunteering experience. TPB was selected

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Laura A. Warner, Amanda D. Ali, and Anil Kumar Chaudhary

. 1991 The theory of planned behavior Organ. Behav. Hum. Decis. Process. 50 2 179 211 Andreasen, A.R. 1994 Social marketing: Its definition and domain J. Public Policy Mktg. 13 1 108 114 Askew, L.E. McGuirk, P.M. 2004 Watering the suburbs: Distinction

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Li-Chun Huang and Li-Chun Chen

Most of the florists are small enterprises that have little in terms of a budget for marketing through conventional media. Therefore, finding a substitute medium that is more economical and applicable to consumers’ communication behavior in the

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Ariana Torres

. Saksena, M. 2017 Millennials devote larger shares of their grocery spending to prepared foods, pasta, and sugar and sweets than other generations Amber Waves 1 10 Kumar, A. Smith, S. 2018 Understanding local food consumers: Theory of planned behavior and

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Karly S. Geller, Margaret J. Melbye, Richard R. Rosenkranz, Candice Shoemaker, and David A. Dzewaltowski

Freedman, 2010 ). To fully optimize the promise of garden-based promotional efforts, the mechanisms mediating children’s healthy behavior require better understanding. The social cognitive theory is a predominant model guiding the promotion of healthy

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John Diaz, Susan Webb, Laura Warner, and Paul Monoghan

across scales as communities, local and extra local non-governmental organizations, and government agencies plan and implement community gardens” ( Drake and Lawson, 2015b ). In short, a patchwork of highly contextualized agencies and programs, which vary

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Alba J. Collart, Marco A. Palma, and Charles R. Hall

to Bierlaire (1998) , the complexity of human behavior suggests that a choice model should explicitly capture some level of uncertainty, and the assumption of deterministic decision rules of neoclassical economic theory presents strong limitations

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Marvin Pritts and Marcia Eames-Sheavly

other disciplines. A math major used high-level network theory to develop a plan for a piece of turfgrass art to create a powerful optical illusion. In another example, a 1-acre (0.4 ha) piece of natural artwork was created near the airport flyway to be