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Horticultural misinformation can spread quickly among laypersons (Chalker-Scott and Downer, 2018). In this context, “misinformation” is used to mean anything that is false or not true. Wu et al. (2016 ) found that although social media services

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-based plant information; instead, they favor social media, interior designers, and lifestyle influencers ( Bilyj, 2018 ). Even during a time of high plant interest and new plant parents, extension CH is challenged to seize the opportunity to connect with a

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Social media marketing is a marketing approach by which products or brands are promoted or sold using a social media platform, such as Facebook, YouTube, Instagram, etc. ( Akar and Topçu, 2011 ; Drury, 2008 ). Many florists have been selling

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two or more social media sites ( Duggan et al., 2015 ). Technology from an advertising and promotion standpoint can include webpages, online newsletters, blogs, quick response codes on products, and a wide variety of social media. In the Paid Social

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modern Internet era has become crucial for these businesses. Characterized by a large user population, low cost, and ease of use, social media have become that substitute and have been increasingly adopted by florists for marketing their products

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education have been cited as reasons for not continuing with the program ( Meyer, 2004 ). Coordinating horticultural education with the interests of volunteers is important in increasing retention. Social media is becoming another avenue for communication

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American adults used the Internet; more than half of them were using two or more social media sites ( Duggan et al., 2015 ). Nearly two-thirds of American adults use social media ( Perrin, 2015 ). The Neilson Co. (2013) reported social networks and blogs

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audiences in distance education; 3) informally engage extension audiences via social media; and 4) specifically target the millennial generation—a group notoriously difficult to reach with extension programming. Within our discussion of engagement via social

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modern and adaptable approaches. Internet access and mobile devices, particularly smart phones, have increased social media networking (e.g., Poushter et al., 2018 ). In Utah, a rapidly growing group of predominantly new, small-scale female farmers

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New media marketing via social media provides tremendous opportunities for the green industry to engage with customers ( Peterson et al., 2018 ; Torres et al., 2019 ). Likewise, agricultural outreach efforts are increasingly relying on social media

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