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markets. Thus, market segments typically have some common consumer characteristics that can be quantified and distinguish them from other segments, enabling marketers to more efficiently allocate scarce resources and more effectively direct product

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-based experimental design and analysis were used to combine different peach descriptors to form several peach “concepts” that the participants rated, allowing potential peach consumer segments to be identified. Materials and Methods Questionnaire and

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secondary metabolite profile of P . × polyantha has intrigued us to identify pigment distribution in various cultivars and moreover in three different flower segments. Species of the Primula genus have previously been biochemically assessed, particularly

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same culture conditions. In this study, we describe a simple and suitable protocol for clonal propagation of tolumnia orchids from leaf segments via PLB induction. After PLB induction, PLBs were used for further proliferation via a PLB bisection method

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Target marketing is one technique used to tailor marketing communications to specific homogeneous groups of people (i.e., segments) ( University of Minnesota 2015 ). Benefits of target marketing include reduced competition, targeting more

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in Eucodonia , as well as shoot or rhizome initiation in leaf cuttings. In addition, shoot formation was observed to understand the anatomic relationship between rhizome segments used for propagation and origin of new shoot formation. Materials

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American mayapple (Podophyllum peltatum L.) is a rhizomatous, herbaceous perennial found in wooded areas of eastern North America and is a source of the pharmaceutical compound podophyllotoxin. This research was conducted to determine the optimum duration of low temperature exposure in overcoming dormancy of fall-harvested rhizome segments for subsequent use as propagules in greenhouse plantings. Two types of rhizome segments were harvested from the wild and used in this study: two-node rhizome segments consisting of a terminal node and its adjacent one-year-old node and one-node rhizome segments consisting of a single node, other than a terminal node, of unknown age or rhizome position. For growth cycle I, rhizome segments were exposed to low temperature (≈4 °C) for 30, 45, 60, 75, or 90 days, planted in pots, and grown in a greenhouse set at 21 °C. Shoot emergence, shoots per pot, and plant height were recorded. Leaves were removed from plants when senescence first became evident, and leaf area was recorded. For growth cycle II, rhizome segments remained undisturbed in the original pots and were exposed to low temperatures (≈4 °C) for 90 days. Pots were again placed in the greenhouse and shoot emergence, shoots per pot, plant height, and leaf area were recorded. Increasing duration of low temperature exposure of rhizome segments up to 75 days appeared to increase percent emergence and plant height and decrease days to emergence, though changes in greenhouse conditions over the study period may have also influenced shoot emergence and plant growth. Two-node rhizome segments exhibited higher percent shoot emergence, shoot longevity, leaf area, and plant height than single-node segments during each growth cycle. Two-node rhizome segments also exhibited fewer days to emergence during growth cycle I. Rhizome segments produced no more than a single shoot in growth cycle I, whereas more than one shoot was produced in growth cycle II. Most of the effects of low temperature exposure during growth cycle I persisted throughout growth cycle II. These results indicate that dormancy of mayapple rhizomes can be overcome with low temperature exposure and shoots can be induced to grow at any time of year.

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Callus of Rosmarinus officinalis L. 'Lockwood de forest' was induced from stem segments (3 mm long) using different concentrations of thidiazuron (TDZ). The original stem segments used as explants were found to have a higher level of linalool than was found for leaf segments. Linalool is one of the monoterpenes identified in rosemary plants and it has a pleasant aroma. TDZ has a significant effect on callus formation and callus texture. The callus formed was light green to yellow and/or had some meristimatic dark green cells. TDZ had a significant linear effect on the callus fresh weight. The meristimatic green cells formed on all calli except those proliferated on the lowest concentration of TDZ (0.5 mg/l). No callus was induced from stem segments cultured on TDZ-free medium. The fresh calli from other treatments were soaked in hexane as a solvent for monoterpene analysis using GC/MS. No monoterpenes could be detected in the callus induced on the medium containing the lowest concentration of TDZ. Comparing to the stem segments taken from the parent plants only 4 of 10 monoterpenes identified were found in the callus: α-pinene, β-pinene, 1,8-cineole, and camphor.

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Abstract

Many species of Peperomia and Begonia are used as indoor foliage plants. Some species, such as P. viridis (3), Peperomia ‘Red Ripple’ (2), and Begonia × tuberhybrida (7), are reported to be easily propagated by tissue culture. However, attempts to regenerate P. sandersii CDC. (1) and P. eburnea (4) by tissue culture have failed. This paper describes procedures for in vitro propagation of P. argyreia E. Morr. ‘Watermelon’, P. caperata Yunck. ‘Emerald Ripple’ and B. erythrophylla J. Neumann ‘Beefsteak’ using petiole segments.

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Water conductance of the cuticle of mature fruit of apple [Malus sylvestris (L.) Mill. var. domestica (Borkh.) Mansf., `Golden Delicious' Reinders/`Malling 9' (M.9)], sweet cherry (Prunus avium L., `Sam'/`Alkavo'), grape (Vitis vinifera L.), pepper (Capsicum annuum L. var. annuum Fasciculatum Group, `Jive'), and tomato (Lycopersicon esculentum Mill.) was de ter mined using excised epidermal segments (consisting of epidermis, hypodermis, and some cell layers of parenchyma) and enzymatically isolated cuticular membranes (CM) from the same sample of fruit. Segments or CM were mounted in diffusion cells and transpiration was monitored gravimetrically. Conductance (m·s-1) was calculated by dividing the flux of water per unit segment or CM area (kg·m-2·s-1) by the difference in water vapor concentration (kg·m-3) across segments or CM. Transpiration through segments and through CM increased with time. Conductance of segments was consistently lower than that of newly isolated CM (3 days or less). Conductance decreased with increasing time after isolation for apple, grape, or sweet cherry CM, and for sweet cherry CM with increasing temperature during storage (5 to 33 °C for 4 days). There was no significant effect of duration of storage of CM on conductance in pepper or tomato fruit. Following storage of CM for more than 30 days, differences in conductance between isolated CM and excised segments decreased in apple, grape, and sweet cherry, but not in pepper or tomato. Use of metabolic inhibitors (1 mm NaN3 or 0.1 mm CCCP), or pretreatment of segments by freezing (-19 °C for 18 hours), or vacuum infiltration with water, had no effect on conductance of apple fruit segments. Our results suggest that living cells present on excised segments do not affect conductance and that epidermal segments provide a useful model system for quantifying conductance without the need for isolating the CM. Chemical names used: sodium azide (NaN3); carbonylcyanide m-chlorophenylhydrazone (CCCP).

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