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Benedict Posadas

collection (0.3%), and harvesting and grading production (0%). Marginal revenue impact There were wide variations in the annual gross sales of participating nurseries and greenhouses. Majority of the wholesale horticulture production firms (55.5%) reported

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Bridget K. Behe, Kristin L. Getter, and Chengyan Yue

( Firth, 2009 ). The seasonality of weather is intertwined with the business cycle, which impacts product sales ( Barsky and Miron, 1989 ). For instance, one turf and lawn care company earns 70% of its revenue in the second and third fiscal quarters

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Eli D. Moore, Gary W. Williams, Marco A. Palma, and Leonardo Lombardini

hypothesis that TPB promotion has had a greater impact on sales of improved varieties than on native pecans by separating sales by variety (improved versus native) and estimating two separate pecan sales models. Models 2 and 3 represent Texas sales of

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Alan W. Hodges and John J. Haydu

landscape service firms in 2005. Fig. 4. Distribution of customer sales by Florida horticultural retailers in 2005. Economic impacts. The total output or revenue impact of the Florida environmental horticulture industry in 2005 was estimated at $12.64 B

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Alan W. Hodges, Charles R. Hall, and Marco A. Palma

-level sales or cash receipts, this summary only presents those studies that attempted to evaluate the postfarm gate economic impacts, including total employment and payroll associated with green industry sectors. Total output impacts estimated in these

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Marco A. Velástegui Andrade and Roger A. Hinson

, and line of products. The impact of business characteristics on market channel use was analyzed by firm size (large or small) as measured by sales. The sales boundary chosen to distinguish the two size groups was guided by expected differences in

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Benedict C. Posadas, Patricia R. Knight, Randal Y. Coker, Christine H. Coker, Scott A. Langlois, and Glenn Fain

socioeconomic variable. The impacts of the other variables included in each of the models were also measured by the same procedure. The total revenues of nurseries and greenhouses were derived from the midpoint of the annual gross sales group reported ( Table 1

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Teresa Olczyk, Juanita Popenoe, Ed Skvarch, and Alejandro Bolques

The Florida nursery industry generated $3 billion in farm gate sales in 2005 and is the second largest in the United States after California ( Hodges and Haydu, 2005 ). Environmental horticulture in Florida, which includes nursery and greenhouse

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Edward A. Evans, Jonathan Crane, Alan Hodges, and Jason L. Osborne

terms of lost incomes and decreased property values, such an event would generate a chain reaction impacting sales, income, and employment in other related sectors. The purpose of this paper is to describe and provide preliminary estimates of the

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David S. Conner, Kurt B. Waldman, Adam D. Montri, Michael W. Hamm, and John A. Biernbaum

course of the project; the remaining seven farmers averaged monthly net revenues of only $111. Crop selection can have a major impact on gross sales. The original intent of farmers was to include labor and sales record per crop, but a short way into the