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garden supplies, retailers must become increasingly knowledgeable about how they are viewed by current and potential customers. Yue and Behe (2008) found that consumers purchasing foliage and garden plants were more likely to choose a “box store

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; van Lenteren, 2012 ), increasingly tighter federal and state pesticide regulations ( U.S. Environmental Protection Agency, 2017 ), and increasing pressure from retailers against the use of specific insecticide classes by commercial growers ( Friends of

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-added floricultural products. In understanding this, retailers and growers can select and create products that best meet their customers’ demands, which also offer additional time-savings benefits: consumers no longer have to search for directions or actually have to

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Three intercept surveys were conducted at the Penn State Southeast Research and Extension Center in Landisville, Pa., at three separate field days during the period of 28 July 2004 to 4 Aug. 2004 to determine grower (n = 78), retailer (n = 52), and consumer (n = 55) preference for annual planters. Survey participants were self-selected and asked to answer questions evaluating both their preference for and past experience with purchasing annual planters, as well as sociographic and demographic questions. Growers who were 45 years of age or younger were more likely to take price into consideration when creating an annual planter (68.8%) than those who were 46 years of age or older (43.3%), but less likely to use point-of-purchase material to educate consumers on proper container care (45.2% and 75.0%, respectively). Additionally, retailers whose business was 89% retail or less were less likely to consider price when creating annual planters (53.3%) than those participants whose business was 90% retail or greater (84.2%), and were also found to be less likely to use point-of-purchase material to educate consumers on proper container care (46.7% and 72.2%, respectively). Consumers were more likely to consider price when purchasing an annual planter if they were female (92.7%) than if they were male (66.7%). Consumer participants who resided in single-family homes were more likely to take the color combination into consideration when purchasing annual planters (100.0%) than those who live in another form of housing (e.g., apartment or mobile home; 66.7%). Additionally, consumers who live in single-adult households were less likely to consider color combination when purchasing an annual planter (88.9%) than those who live in households with two or more adults (100.0%).

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Survey analysis of retail florists in the midwestern United States and floral mass marketers, nationally, identified 18 major services provided by floral suppliers for their retail customers and quantified the retailers' perceived importance of the services. Product quality maintenance, order/delivery reliability, product availability, response to problems, and personnel courtesy were rated by retailers as the five most important services provided by floral suppliers. Retail florists viewed the importance of the 18 services with primary and secondary concerns, whereas mass marketers largely viewed the services as equally important. Mass marketers perceived services related to product marketing, packaging, labeling, and communication/order information services with greater importance than retail florists. The service profiles provide floral suppliers with market information to develop more effective service programs targeted for specific customer segments.

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landscape service business-related questions, neither delve into specific marketing, advertising, or business practices and how they vary by landscape industry sector (i.e., wholesaler, retailer, etc.) or firm size. Advertising is a key business marketing

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). More people use technology in their daily lives and therefore technology-based marketing has become a more viable avenue for retailers to reach consumers. Current research shows that 81% of American adults use the Internet; over half of them are using

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Production and marketing of ornamental plants are becoming increasingly important components of the U.S. agricultural sector. With a diverse set of retailers marketing floral products, competition is intensifying while channels of distribution are

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number of students indicated a high level of interest (i.e., interested and great deal of interest) in purchasing FNW seeds from local retailers (≈71%) rather than using the Internet (≈38%). The percentages were reversed for the remaining response

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management to all supply chain members (producers, wholesalers, retailers, and consumers). Short vase life is a primary purchasing barrier for consumers because a short vase life decreases consumer satisfaction ( Ozzambak et al., 2009 ; Society of American

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