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Chengyan Yue, R. Karina Gallardo, Vicki A. McCracken, James Luby, James R. McFerson, Lan Liu, and Amy Iezzoni

chain: producers, processors, packers and shippers, retailers, and consumers ( Solomon and Stuart, 2003 ). Because there is considerable evidence indicating market-driven businesses are more likely to be successful than production-driven businesses

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Lenny Wells

Georgia is the largest pecan-producing state in the United States, accounting for ≈30% of the nation’s production [ U.S. Department of Agriculture (USDA), 2012 ]. The state’s commercial pecan acreage, however, is difficult to ascertain as a result

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Arthur Villordon, Julio Solis, Don LaBonte, and Christopher Clark

; Somasundaram and Mithra, 2008 ). Such models represent an important step in further understanding the complex interactive nature of management and agroclimatic variables on sweetpotato storage root yield variability. These phenology-driven models specified that

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William J. Sciarappa, Jim Simon, Ramu Govindasamy, Kathleen Kelley, Frank Mangan, Shouan Zhang, Surendran Arumugam, Peter Nitzsche, Richard Van Vranken, Stephen Komar, Albert Ayeni, Gene McAvoy, Chung Park, William Reichert, David Byrnes, Qingli Wu, Brian Schilling, and Ricardo Orellana

demonstrated a shift from a production paradigm approach to a market-consumer-driven approach in focusing crop research. The combination of consumer feedback directing university testing of Asian crops worked well to quantify and target the most promising

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J.R. Schupp, T. Auxt Baugher, S.S. Miller, R.M. Harsh, and K.M. Lesser

with cling peach production. The availability and efficacy of chemical thinning programs varies by crop, orchard, and season, therefore hand thinning is often required to adjust crop load for optimal fruit size and quality, and to promote return bloom

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Guo-Qing Song, Kenneth C. Sink, Peter W. Callow, Rebecca Baughan, and James F. Hancock

, indicating that the promoter of a selectable marker gene is important for efficient production of transgenic plants. Table 1. Summary of transformations of ‘Legacy’ blueberry using the bialaphos resistance ( bar ) gene driven by different promoters

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Eugenie-Lien Louw, Eleanor W. Hoffman, Karen I. Theron, and Stephanie J.E. Midgley

rainfall and an increase in the magnitude and frequency of flood events ( Midgley et al., 2016 ). The potential impact of increasing temperatures due to climate change on cultivated Protea inflorescence production is unknown. A study by Louw et al. (2015

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Isabelle Lemay, Jean Caron, Martine Dorais, and Steeve Pepin

, thereby reducing landfill volumes as well as substrate costs. Growing market demand for organic foods in North America and new organic farming regulations allowing organic crop production in containers ( Dorais, 2008 ) have added to this pressure. In the

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Mike Murray and Steve Temple

Significant industry interest exists for evaluating the lower Sacramento Valley as a production region for specialty dry beans. This interest is being driven by erratic or inconsistent production in the existing commercial production regions, mostly in the Pacific Northwest and the Mid-West regions. The environmental conditions in the Sacramento Valley are favorable for producing consistent yields of high-quality dry beans. Specialty beans are generally typified by limited markets and relatively high producer returns, and offers an attractive rotation crop for local growers.

Variety evaluations including many of the most popular or likely candidates for a local specialty bean industry were conducted in 1991 and 1993. Parameters evaluated included plant architecture, flowering dates, pod set and retention, maturity dates and seed yield. Additional qualitative evaluations to determine varietal quality were also conducted. Many varieties were identified that had both acceptable yield and seed quality potential.

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E. Day and M.P. Garber

As the ornamental nursery industry moves from being production-oriented to being market-driven, growers must rethink the way they do business. No longer can producers target only purchasers of plant materials; now they must also direct marketing activities to those who influence the purchase of plants and choice of producers. Because landscape architects play an influential role in plant specification and selection of production nurseries, growers should consider ways in which effective marketing communications can be developed to influence these influencers. A marketing perspective on the decisionmaking process and the determination of the role of the individual in the decision process is used to develop recommendations on ways for growers to communicate with landscape architects. The implications of these findings for university extension programming also are discussed.