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(inorganic) production ( Phuoc et al., 2008 ; Victor et al., 2010 ). However, producer profits could be higher if they could afford inorganic fertilizer. Therefore, a sufficient and stable organic price premium is needed to induce producers to continue

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empirical analysis will determine the price premium effects of the plant patent that may have been masked in previous studies of IP rights for plants. Premiums from the use of trademarks are more modest, but when used in conjunction with the plant patent may

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generated. In addition, contract farming has become more common in the U.S. horticulture industry ( MacDonald, 2015 ). Contracting producers and wholesale purchasers such as landscapers or retailers such as “big-box” stores should share price premiums

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turfgrass as well as how a non-GMO price premium will impact the market. Table 1. Demographics of Connecticut respondents from a genetically modified organism turfgrass acceptance survey. To examine consumer preferences for GMO turfgrass, we use

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the two kiwiberry species ( A. arguta price premium or A. kolomikta price premium), a combination of both species (mixed kiwiberry price premium), or neither (kiwiberry discounting) compared with the average bid of the other berries. Analyses of

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defined by consumers, are associated with willingness to pay premiums for fruit ( Carew, 2000 ; McCluskey et al., 2007 ; Quagrainie et al., 2003 ). This article investigates the effects of eating quality characteristics on the value consumers place on

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in its market price premiums compared with other popular apple cultivars in the United States. However, ‘Honeycrisp’ is susceptible to disorders if not managed adequately during the pre- and postharvest periods. Given the myriad of factors that could

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, retailers who are not able to create increased label value may be blunting sales volume by charging premiums. Given recent findings that ornamental plant demand is elastic ( Hovhannisyan and Khachatryan, 2017 ), increasing prices would result in lower

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majority of respondents who had previously bought Texas Superstar™ plants were willing to pay a price premium for this brand. The distribution of WTP for Texas Superstar™ implied that ≈22% of respondents were willing to pay a premium of 1% to 10%, 28% were

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). In addition, with the development of the organic product market, grafting may provide an emerging niche for US tomato growers. The price premium of organic products could increase the profitability of tomato farms that use grafted transplants by

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