In the United States, native plants are defined as plants that were present before European settlement and have evolved and occur naturally in a particular region, ecosystem, and habitat. As a result, native plants are often associated with
-tolerant landscape plants includes both exotic plants (plants not present before western colonization and adapted to the landscaped environment) and/or native plants [for the purposes of this article, species originating anywhere within the Intermountain West region
marketing has not been used to address the native plant market. The native plant market is of interest because of increased consumer demand for native plants and landscapes that aid the environment (American Society of Landscape Architects 2023; Kauth and
The dominant landscaping practice of recent centuries has been to create landscapes designed with ornamental plants that have been introduced from other countries. This practice has been so pervasive that nonnative plant species now outnumber native
Aquatic and wetland restoration and mitigation has become an increasingly important activity that improves ecosystem services and provides habitat for native flora and fauna ( Brix, 1994 ). This has created a growing market for wetland plants
wholesaler decisions affect the dispersal of invasive or native horticultural plants, consumer decisions are also important and cannot be ignored. Previous economic studies on invasive plants like Kim et al. (2007) and Moffitt and Osteen (2006) focus on
Using Native Plants is a 120-min videotape that was developed as a result of a Cooperative Extension Partnership Programming Grant between the Univ. of Minnesota, Minnesota Extension Service and the Cooperative Extension–Univ. of Wisconsin-Extension. The content covers woodland wildflowers, prairie establishment and maintenance, landscaping lakeshores, and using native plants in traditional gardens settings.Video segments include: Eloise Butler Wildflower garden, Minneapolis, Minn.; Curtis Prairie, Madison, Wis.; Big Sandy Lake, Minn.; and the Minnesota Landscape Arboretum, Chanhassen. Developed originally as advanced Master Gardener training, the program was a national satellite broadcast on 29 Feb. 1996. It was viewed by at least nine states and more than 500 participants. Video production costs, including a 20-page participant's handout with extensive references and plant lists, were just under $13,000. A cost analysis, evaluation, sample of the participant's packet, pictures from the videotape and an order form will be presented. Copies of the tape and print packet may be obtained for $50 from Minnesota Extension Service, 1.800.876.8636, or Univ. of Wisconsin-Extension, at 1.608.262.3346.
The use of native plants is increasing nationally among gardeners and is an emerging niche market for the green industry ( Hamill, 2005 ). The definition for a native plant is not universally accepted, which has resulted in some confusion. The U
Demand for native plants is increasing in certain regions of the United States ( McMahan, 2006 ). Native plants are considered an emerging niche market in the green industry, and increased sales are being spurred for a variety of reasons ( Hamill
A recent trend in the United States has been the branding of native plant species and cultivars. The American Beauties ™ Collection was introduced in Spring 2006 through a partnership between the National Wildlife Federation (NWF) and several