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. Access to markets is a major factor influencing the adoption of VA technologies ( Ruslan et al. 2013 ). According to Boland et al. (2009 ), the information provided by the marketplace has been relevant to the success of farmers adopting VA technologies

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among rural residents ( P < 0.1 ) . Consumers living in different regions preferred different marketplaces when buying fresh fruits, perhaps partly because of access to these markets. Consumers in the South reported buying most fresh fruits at DTC and

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access to local foods and farmers market patronage is likely to increase consumers’ valuing foods with local, organic, sustainable, and small-family farm attributes. From a marketing standpoint, this information can be used by farmers selling directly to

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suspended above plants on 1.5-ft-tall wire hoops and are deployed immediately after transplanting seedlings. The edges of the row cover are buried in soil or secured by sandbags to prevent insect pests from accessing the plants. However, because muskmelon is

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use current and historical peach price data trends specific to their target markets; and 4) to consider infrastructure investments, such as refrigerated trucking and cold storage, to ensure access to distribution networks. Education of new and

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farmers also included legumes (24%) or other vegetables (30%) in their tomato rotations. Farmers viewed the tomato profitability most greatly constrained by diseases (80% of respondents), insects (72%), market access (57%), drought (29%), and poor seed

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common cultivar currently grown in Pennsylvania. It has gained favor because it matures early [70 d ( Table 1 )] and has excellent flavor. Overall, growers in our region have access to a lot of synergistic sweet corn cultivars with acceptable marketable

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of access to restricted use pesticides and cultivars with limited resistance to insect and disease may result in extensive losses. Improved crop protection strategies may lead to significant increases in production efficiency ( Lucas, 2011 ). Due to

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historically was one of the fastest growing sectors of the U.S. economy ( Hall et al., 2005 ), Hall (2010) and Barton and Behe (2017) reported that some segments have become stagnant or declined. When industry markets decline, specialized industries that

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more important when seeking to gain or maintain access to specific markets. These restrictions range from those met by simple inspection to those that impose requirements to meet complex quarantine rules in the country of origin. Members of the WTO are

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