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commercial nurseries, and offers a collection of recommended native plant species for specific garden types, including bird, butterfly, dry shade, and moist sun gardens ( NWF, 2007 ). Currently marketed in the northeastern United States, over 70 independent

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How to sell more flowers is always a concern of the practitioners in the floral market, therefore, understanding the driving forces that influence consumers' choices in regard to the purchases of flowers, such as to buy or not to buy, how much to

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). In addition, the fresh market value of strawberry production in the United States was second to commercial apple [ Malus × domestica ( USDA, 2014a )]. In 2017, an estimated 91% of the crop was produced in California, 8% was produced in Florida, and

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cultivars, increase melon sales and consumption, and convey key attributes and benefits to consumers. Few published studies have investigated consumer preferences for fresh market melons. Lester and Shellie (1992) found that consumers highly favored melon

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), kentucky bluegrass ( Poa pratensis ), and St. Augustine grass ( Stenotaphrum secundatum ) have been cleared for cultivation by the USDA ( Perkowski, 2015 ). As GMO turfgrasses enter the market, firms must determine how best to market and position their

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market needs ( Capocasa et al., 2008 ; Hancock et al., 2008 ; Khanizadeh et al., 1992 ; Whitaker et al., 2011 ). Although these studies provided insight into breeders’ trait prioritization decisions, a systematic investigation that includes consumers

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In 2006, the U.S. Department of Agriculture (USDA) estimated farmers' markets to be a $1 billion industry ( Shaffer and Cox, 2006 ). Farmers' markets offer unique economic and social benefits to producers, consumers, communities, and the national

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drupelets turn red during or after cold storage, is a particularly problematic physiological disorder affecting fresh-market blackberries ( Perkins-Veazie, 2017 ; Perkins-Veazie et al., 1996 ). Excessive reversion can result in rejection of whole shipments

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Increasingly, the availability and cost of labor is straining the specialty crop sector of agriculture. Specialty crops destined for fresh markets are often harvested by hand because of the fragile and perishable nature of the fruit. Interest in

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-quality, fresh produce and want to support local farmers ( Velasquez et al., 2005 ). Therefore, a survey was conducted in two direct-market venues to determine key attributes that influence Asian vegetable purchase decisions, including consumption habits and

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