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James N. Moore

The paper is reprinted here with permission of the International Society for Horticultural Science. Minor changes have been made to include data obtained since the original was written and hectarage data have been reduced to three

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Jules Janick

of the pineapple area in Hawaii underscores the fact that horticulture is more than a science and an art but is an industry whose success depends on many factors, including climate and biotic factors but principally economics. As a result of labor

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Shannon Caplan, Bryan Tilt, Gwen Hoheisel, and Tara A. Baugher

deeper insight into the factors that influence the adoption of new technologies or practices. The study draws upon previous research in a field called “diffusion of innovations.” Research in diffusion of innovation also explores how information about

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R. Karina Gallardo and David Zilberman

:// > Sunding, D. Zilberman, D. 2001 The agricultural innovation process: Research and technology adoption in a changing agricultural sector, p. 207–261. In: B.L. Gardner and G.C. Rausser (eds.). Handbook of agricultural economics. Vol. 1A. Elsevier, Amsterdam

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Giuseppe Timpanaro, Arturo Urso, and Vera T. Foti

results. Dadura and Lee (2011) used DEA to determine the key factors of innovation in Taiwan’s food industry and to define appropriate strategies for improving innovative capacity, taking into account the size of the enterprise. Mutonyi and Gyau (2014

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Francisco Alcon, Mari Carmen García-Martínez, María Dolores De-Miguel, and María Ángeles Fernández-Zamudio

after which innovation is either accepted or rejected ( Gatignon and Robertson, 1991 ). Once technology has been adopted, it brings certain benefits to those who adopt it, contributing to their social welfare ( Rogers, 2003 ). Although a number of

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R. Karina Gallardo, Kara Grant, David J. Brown, James R. McFerson, Karen M. Lewis, Todd Einhorn, and Mario Miranda Sazo

work regarding agricultural economics concluded that adoption of innovations follows an S-shape curve ( Griliches, 1957 ). At early stages of diffusion of an innovation, a small percentage of the total population of adopters (“early adopters”) are the

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Rosa E. Raudales, Tracy A. Irani, Charles R. Hall, and Paul R. Fisher

( Breukers et al., 2012 ; Feder and Umali, 1993 ; Marra et al., 2003 ; McRoberts et al., 2011 ; Rogers, 2003 ). Rogers (2003) described the “hardware” aspects of innovations as the technology itself and “software” aspects of innovations as the

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Lenny Wells

about 1900, and developed as a result of low land prices due to a combination of depressed economics of cotton ( Gossypium hirsutum ) production and exaggerated reports of income from growing pecans ( Wood et al., 1990 ). The result was an era of

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Julian M. Alston and Philip G. Pardey

differing extents to different elements of U.S. agricultural R&D in aggregate in terms of fields of science, locations of production, or commodity orientation of research. Objectives The objectives of this article are to review the economics of public