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Benjamin L. Campbell, Julie H. Campbell, and Joshua P. Berning

attribute levels included no label, certified GMO free, and noncertified GMO free. Retail outlet was included, because this attribute has been found to be important for a variety of specialty crops, such as Christmas trees ( Zaffou and Campbell, 2017

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Amy Jo Chamberlain, Kathleen M. Kelley, and Jeffrey Hyde

consumer willingness to pay for local (Colorado-Grown), organic, and GMO-free products J. Agr. Appl. Econ. 34 477 487 Organic Trade Association 2009 2009 U.S. families’ organic attitudes & beliefs study. 12 Sept. 2010. < http

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Carol Miles, Lisa DeVetter, Shuresh Ghimire, and Douglas G. Hayes

be derived from GMOs, specifically corn or sugar beets, which is not permitted in certified organic agriculture as GMOs are an excluded method ( USDA, 2013 ). Currently, biobased mulches are not tested for GMOs as it is unsure whether broad

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Chengyan Yue and Cindy Tong

literature on consumer preferences for and marketing segmentation of organically and locally grown fresh produce is sparse. Loureiro and Hine (2002) studied consumers' WTP for local (Colorado-grown), organic, and GMO-free potatoes. They found that the

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Gwendolyn Hawkins, Stephanie E. Burnett, and Lois B. Stack

niche markets: A comparison of consumer willingness to pay for local (Colorado grown), organic, and GMO-free products J. Agr. Appl. Econ. 33 477 487 Nelson, L. Giles, J. Macilwain, C. Gewin, V. 2004 Organic FAQs Nature 428 796 798 Onyango, B.M. Hallman

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Phillip M. Mohebalian, Francisco X. Aguilar, and Mihaela M. Cernusca

for local (Colorado grown), organic, and GMO-free products J. Agr. Appl. Econ. 34 477 487 Loureiro, M. Umberger, W. 2003 Estimating consumer willingness to pay for country of origin labeling J. Agr. Res. Econ. 28 287 301 Louviere, J.J. Flynn, T. Carson