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Katie Ellis, Tara Auxt Baugher, and Karen Lewis

Advances in horticultural production technology are often hindered by slow grower adoption. Low adoption rates are largely the product of skepticism, which can lead to weaknesses in the commercialization process and affect future research and product development. To better understand industry concerns and design effective outreach methods, an information technology survey was designed as part of the U.S. Department of Agriculture Specialty Crop Research Initiative project titled Comprehensive Automation for Specialty Crops (CASC). This study outlines the survey results from 111 participants at tree fruit meetings in the Pacific northwestern and eastern United States in 2009. Many of the misgivings about new automated technologies, such as equipment cost and reliability of harvest assist, sensor systems, and fully automated harvest machinery, were consistent across the country. Subtle differences appeared between the eastern U.S. and Pacific northwestern U.S. responses, including justifiable equipment price points and irrigation and pest concerns; these are likely attributable to regional differences in climate, operation size and scale, and marketing strategies. These survey data will help the project team better address grower concerns and uncertainty on a regional and national level, thereby improving adoption speed and rates after CASC-developed technologies are rolled out.

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Jane E. Spinti, Rolston St. Hilaire, and Dawn VanLeeuwen

We surveyed homeowners with residential landscapes in Las Cruces, N.M., to determine design features participants valued in their landscapes, their attitudes toward the landscape use of desert plants and opinions on factors that would encourage respondents to reduce landscape water use. We also determined whether the willingness to use desert plants in their landscapes related to the length of residency in the southwestern United States. At least 98% of respondents landscaped to enhance the appearance of their home and increase their property value. About half (50.6%) of the participants strongly agreed or agreed that the main reason to landscape was to display their landscape preferences. Many participants indicated they would use desert plants to landscape their front yard (80.3%) and back yard (56.3%), but relatively lower percentages of participants actually had desert landscapes in their front yard and back yard. Regardless of their property value, respondents were more likely to use desert plants in their backyard the shorter their stay in the desert. Data revealed that participants rank water shortages as the factor that would most likely cause them to reduce the amount of water they applied to their landscapes. We conclude that homeowners report willingness to use desert plants but desert-type landscapes are not a widespread feature of managed residential landscapes. Furthermore, water shortages and the length of time respondents spent in a desert environment would most likely influence water use in their landscapes.

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Ann Marie VanDerZanden, David Sandrock, and David Kopsell

(s), and making a recommendation to the homeowner on how best to manage the situation. The survey instrument. In consultation with experts at the Iowa State University Center for Statistics and Methodology and the Iowa State University Institutional Review

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Ann Marie VanDerZanden, Cynthia Haynes, Gail R. Nonnecke, and Robert Martin

rented coaches or trains, although in the larger cites the group traveled via public transportation. Survey instrument. In consultation with experts at the Iowa State University Center for Statistics and Methodology and the Iowa State University

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Amy L. McFarland, Danielle E. Hammond, Jayne M. Zajicek, and Tina M. Waliczek

ending any instrument. During this stage, a final check was conducted by asking people unfamiliar with the study or survey instrument to review and complete the questionnaire as readers who had worked on a prior revision lose their ability to detect

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Bethany A. Harris, Wojciech J. Florkowski, and Svoboda V. Pennisi

business scope and other company details were inspired by previous surveys of the Georgia green industry and those found in published works ( Meng et al., 2015 , 2016 ). After the draft survey instrument was modified, an online survey instrument was

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Robert F. Brzuszek, Richard L. Harkess, and Eric Stortz

professional experience” ( ASLA, 2010b ). A survey instrument was designed and developed with approval from the Mississippi State University Institutional Review Board. The survey was composed of 20 fill-in-the-blank and closed-ended questions with topics that

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Florence M. Oxley, Tina M. Waliczek, and Paula S. Williamson

survey instrument developed by Bremner and Park (2007) to measure the public’s awareness of invasive species in Scotland. Survey questions in this study were used to measure the participants’ awareness of invasive species issues in general, and

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Melinda Knuth, Bridget K. Behe, Charles R. Hall, Patricia T. Huddleston, and R. Thomas Fernandez

/passive dimension from Pine and Gilmore (2011) . We also hypothesized that consumers’ purchasing behavior and demographic background also would be heterogeneous. Materials and Methods An online survey instrument was administered from 7 to 13 Sept. 2016 using widely

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Morgan M. Jenkins, Kimberly A. Williams, and Laura A. Brannon

preservatives or 2) if knowledge gained about the function and effectiveness of floral preservatives increases consumers’ perception of quality, purchase intention, and price of a floral arrangement. Materials and methods Survey instrument. A survey was designed