Abstract
Customer harvest (PYO) of research plots at University of Illinois and University of Arkansas research stations began in the late 1960s when it became difficult to harvest extensive research plots. Similar methods were developed independently for customer harvest at both locations. Initially we invited faculty, staff, their wives, and eventually other local people to pick strawberries, blackberries, and blueberries. We obtained yield records and the customers paid for the fruit. Data were collected to evaluate cultivars and advanced breeding selections of strawberries, blueberries, and blackberries.