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Jayson K. Harper and George M. Greene II

This study quantifies the discounts and premiums associated with various quality factors for processing apples (Malus domestica Borkh.). Discounts and premiums were estimated using a hedonic price model and quality data from a total of 137 samples representing three processing apple cultivars (45 `York Imperial', 43 `Rome Beauty', and 49 `Golden Delicious'). Price discounts in the sample were statistically significant for fruit size, bruising, bitter pit, decay, misshapen apples, and internal breakdown. Commonly cited defects, such as insect damage and apple scab, did not cause significant price discounts.

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Alba J. Collart, Marco A. Palma, and Charles R. Hall

variable imply that if the purpose of the purchase of a Texas Superstar™ plant is defined as self-consumption, then there is a price discount for a Texas Superstar™ plant compared with an unbranded plant. Table 4. Willingness-to-pay parameter

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Hayk Khachatryan, Ben Campbell, Charles Hall, Bridget Behe, Chengyan Yue, and Jennifer Dennis

discounts for imported plants and would be willing to pay higher price premiums for locally produced plants (compared with those grown in country) (Hypothesis 5) and that the WTP and price discounts would vary based on individual EC orientations discussed

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Suzette P. Galinato, R. Karina Gallardo, David M. Granatstein, and Mike Willett

a decrease in price by 1.04% in October. Price discounts are applied in the month in which the apples are shipped to the Canadian provinces of British Columbia and Alberta as well as to China. Exports to British Columbia, Alberta, and China represent

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Li-Chun Huang

were designed to measure the criteria used to explore the prepurchase evaluation of alternatives stage in the flower purchase decision process. Table 2 lists these question statements. Symbolic meaning, longevity, situational value, price discount

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Benjamin L. Campbell, Isabelle Lesschaeve, Amy J. Bowen, Stephen R. Onufrey, and Howard Moskowitz

sold in specialty and health stores along with discount supermarkets saw price discounts of $0.20, $0.18, and $0.26, respectively. We also see that the occasion of purchase elements played a significant role. For instance, holidays/special occasions and

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Bridget K. Behe, Melinda Knuth, Charles R. Hall, Patricia T. Huddleston, and R. Thomas Fernandez

personal involvement and habit formation in explaining water consumption J. Appl. Soc. Psychol. 33 6 1261 1296 Grewal, D. Krishnan, R. Baker, J. Borin, N. 1998 The effect of store name, brand name and price discounts on consumers’ evaluations and purchase

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Jennifer Drew, Chengyan Yue, Neil O. Anderson, and Philip G. Pardey

higher than that from the plant patent and that there is a price discount from the plant patent. Also, it appears that the addition of the trademark name to a plant patent increases the plant’s value. Statistical mean prices for IP variables of the price