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Gianna Short, Chengyan Yue, Neil Anderson, Carol Russell and Nicholas Phelps

even in cold climates during winter ( Savidov, 2004 ); however, many key questions about the overall feasibility of aquaponic production remain unanswered. Of particular concern for start-up and established producers alike are the consumer perceptions

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Julie H. Campbell and Benjamin L. Campbell

, location, and knowledgeable sales staff were the main reasons why consumers choose to make purchases at retail outlets. However, a gap in the literature exists regarding understanding plant buyer perceptions of varying production/business practices (e

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Gerardo H. Nunez, Alisson P. Kovaleski and Rebecca L. Darnell

, 2002 ) and is the focus of this study. Given the likelihood that consumers make comparisons between organic and conventional produce, consumer perception plays an important role in making the decision to purchase organic ( Lockie et al., 2002 ; Roitner

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Mary H. Meyer, Douglas Needham, John Dole, Brain Trader, Jennifer Fox, Marnie Conley, Michael Neff and Jean Shaw

students graduating and employees needed for many areas of horticulture ( Dickey, 2014 ; Needleman, 2014 ). The perception of horticulture is often limited ( Higgins, 2014 ) and increasingly negative ( Smith, 2014 ). Plant blindness, defined as “the

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Winand K. Hock

One of the major misconceptions in contemporary society is the widespread belief that our food supply is unsafe. The public's perception of risk is quite different than scientific assessment of risk. While scientists see microbial contamination as the key issue (100 to 10,000X greater risk than from exposure to pesticide residues), consumers appear to be most concerned about the effects of synthetic pesticides and fertilizers in the food they buy. Consumers equate “synthetic” with harmful or bad and “natural” with safe or good, yet they ignore the fact that 99.9% of all pesticides humans are exposed to are naturally occurring. Americans eat approximately 1.5 g. of natural pesticides per person per day, or about 10,000 times more than synthetic pesticide residues. Although few plant toxins have been tested for carcinogenicity so far, of those tested about half are rodent carcinogens. Contrary to public perception, environmental pollution accounts for only 2% of all cancers. By contrast, smoking, diet and other personal lifestyle choices account for more than 75%.

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Hayk Khachatryan and Alicia Rihn

small but integral part of property management. However, to date, literature on consumer perceptions of landscape management practices that aid pollinators is limited. Understanding consumer perceptions is important because their perceptions influence

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Kristen A. Saksa, Thomas W. Ilvento and Susan S. Barton

maintenance ( Bousselot et al., 2010 ). However, challenges to promoting sustainable landscape designs include overcoming aesthetic perceptions and increasing awareness of the benefits. Sustainable landscapes are often considered “naturalistic,” “wild,” or

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John Majsztrik, Erik Lichtenberg and Monica Saavoss

commercialization; therefore, current perceptions are important determinants of initial acceptance and adoption by growers. To gain a better understanding of ornamental grower practices and perceptions, we conducted a national survey to collect information on a

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A.L. McFarland, T.M. Waliczek and J.M. Zajicek

Researchers have found that student perceptions of their academic experience are related to their academic accomplishment. Keys and Fernandes (1993) found that student interest in schoolwork, liking for teachers, internal value of school, as well

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Rachel E. Rudolph, Lisa W. DeVetter, Chris Benedict and Inga A. Zasada

quality, growers’ reasons for these practices, and growers’ perceptions of how these practices affect the soil environment and soil quality. Materials and methods A survey was conducted in 2015 and 2016 at the annual Washington State Small Fruit Conference