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Elisa Solis-Toapanta, Andrei Kirilenko and Celina Gómez

Reddit online communities known as “subreddits,” which are focused discussion forums dedicated to specific themes. Nonetheless, despite active input from online community members, expert advice in social media platforms such as Reddit can be limited

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Susan S. Barton and Bridget K. Behe

user-generated services (such as blogs), social networking sites, online review/rating sites, virtual game worlds, video sharing sites, and online communities, whereby consumers produce, design, publish, or edit content ( Krishnamurthy and Dou, 2008