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David L. Hensley

The Landscape Industry Council of Hawaii was formed in 1987 to bring the landscape professional and trade associations together. The organization's goals are communication between segments of the industry, education, promotion, and legislative action. Current members of the council include: Aloha Arborists Association; ASLA Hawaii Chapter; Hawaiian Association of Nurserymen; PGMS HI Chapter; Hawaii Landscape and Irrigation Contractors Association; HI Professional Gardeners Association; HI Turfgrass Association; and the HI Island Landscape Association. The Council publishes Hawaii Landscape magazine, presents statewide educational programs and trade shows, and works for the common good of the entire green industry. It has been successful in gleaning grant support for several efforts. The Council is on the verge of broadening membership to individuals as well as associations and making significant strides to meet its goals and needs of the Hawaiian landscape industry. The evolution and successes have not been without problems, setbacks, ruffled feathers, and a lot of hard work from a dedicated group of volunteers.

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Melvin Garber, Kane Bondari, and Gary Wade

A survey of landscape installers was conducted to help determine how university personnel and industry groups could better meet the needs of the landscape industry. The top four opportunities by which university personnel could assist landscape installers were to: 1) provide a hot-line for immediate professional advice (21%); 2) provide more in-house training (21%); 3) facilitate testing and introduction of new products (16%); and 4) provide lists of available publications and research findings (14%). Landscape installers also identified the most valuable information sources regarding types of plants available and plant installation. The implications of the survey results for developing education and marketing plans to serve the landscape installation industry are discussed.

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Susan Barton, Tom Ilvento, and Jo Mercer

Keeping up with cultural issues, recruiting new employees, motivating employees, and weed control were the issues most frequently cited as “very serious” or “somewhat serious” by surveyed members of the nursery and landscape industry. The focus of important issues changed somewhat based on the type of business. Retailers were more concerned with marketing and less concerned with plant maintenance. Pesticide regulation was more important to firms that provide some form of plant maintenance for consumers. Small firms were less concerned with employee issues, and large firms were more concerned with regulation. The most desirable method of receiving information was still printed materials, but firms with equipment (i.e., facsimile machines, computers) were more likely (30%) to use these forms of communication. E-mail was a very popular form of communication with firms that had e-mail access. Technology-oriented communication will probably increase in popularity as more firms gain access to technology.

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James A. Gagliardi and Mark H. Brand

programs aimed at reducing the impact of invasive ornamental plants. This survey focuses on the opinions related to ornamental invasive plants by members of the Connecticut nursery and landscape industry. Debate about ornamental invasive plants has been

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Pedro Perdomo* and Kenneth Karamichael

Industry statistics indicate that there are approximately 150,000 people working in the green industry in New Jersey. About 50% to 60% are Hispanic. Nationally, 43% of Hispanics are not proficient in English. The education of Hispanic workers in their own language increases job skills, improves efficiency, and on the job safety. Spanish language horticultural courses were offered to educate members of the landscape community in New Jersey. Spanish language courses included general turf management, pruning of trees and shrubs, plant identification, hazardous tree identification, and basic pesticide training. The landscape classes began with a slide presentation that covered basic concepts, materials, and techniques that the landscaper should be aware of. Whenever possible, the courses were taught in a bilingual (Spanish/English) format to help participants familiarize themselves with English terms. Along with the in-class training, outdoor demonstrations were incorporated into all courses and participants were given the opportunity to practice what they had learned in the classroom. Over one hundred fifty employees registered for the classes between Jan. and Dec. 2003. Certificates of attendance were issued to all participants and were considered as a positive component of the courses. About 24% of the participants attended more than one of the courses and 100% would recommend the courses to their friends and co-workers. Seventy five percent of landscape business owners stated that they would consider sending other employees to future courses. Fifty percent of the participants were interested in attending courses that covered technical information, such as those offered to the English speaking landscape community.

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Ann Marie VanDerZanden

In the United States, both the nursery ( Hall et al., 2005 ) and landscape industries [Professional Landcare Network (PLANET), 2013a] continue to grow. Statistics from the July 2012 IBIS World market report showed that the green industry had annual

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Gary Kling, Christopher Lindsey, and Mark Zampardo

The authors present a case study of the progress and development of UIPLANTS from its inception to marketing. Topics such as determining the objectives of the software program, choosing equipment, authoring software, hardware, personnel, and funding will be addressed. The authors will lead the audience through the path of development and show how the product being produced evolves as each of the above factors change in time. Included in the presentation will be issues relating to copyrights, patents, publishers, and royalties. The effects of continuous evaluation and testing of software development will be demonstrated. Also discussed will be changes in software development as influenced by each of these factors. The presentation will include future development of UIPLANTS as it is being modified to meet industry needs.

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Madeline Flahive DiNardo and Joel Flagler

In a 1998-99 survey of the landscape service industry in northern New Jersey, professionals predicted an average growth rate of 41% for the years 1998–2003. How close did their prediction come to the growth rate experienced by the industry? In 1999, top issues facing the industry were labor, political recognition, access to capital and regulations. How did events during the early years of the new millennium effect the industry? Landscape professionals (159) participating in a 2005 study of the industry reported an average business growth rate of 38% from 1998–2003. The terrorist attacks of 11 Sept. 2001 had consequences for 45% of the businesses; 49 experienced an average decrease in sales of 17%. Drought conditions in 2002 with state mandated water use restrictions effected 100 of the participants' businesses; 51% of whom lost an average of 21% in sales. The drought was followed by a rainy spring season in 2003. The rains hindered 57 of the businesses, 22 reporting a 3% average decrease in sales. There were events that had positive impacts on 48% of the businesses. Low interest rates, building construction and renovation and expansion of services were cited as opportunities for growth. The participants ranked environmental regulations, pesticide regulations, the availability of labor, labor regulations and vehicles/equipment as the top issues/challenges facing the industry in 2005. The landscape professionals predict an average business growth rate of 26% for 2005–2010.

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Jimmy L. Tipton

The Arizona Certified Landscape Professional conducts educational programs and certification exams to increase the knowledge and skills of landscapers. To ensure that the program accurately reflects industry needs, we conducted a job analysis survey. Over 100 individuals in 48 landscape organizations responded. Two-thirds of the organizations were `for profit' as opposed to municipal parks departments, school districts, and resorts. Half the `for profit' organizations were small with gross receipts of less than $100,000 annually. Forty percent of the `for profit' organizations were devoted exclusively to landscape maintenance, 28 percent were restricted to installation, and the remainder did both installation and maintenance. Size and nature (`for profit' or `in house') of the organization had a significant impact on tasks and responsibilities of employees. These data will be used to modify the educational programs and certification exams to more closely resemble day-to-day activities among landscapers in Arizona.

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Allen D. Owings

The LSU Agricultural Center and Louisiana Nursery and Landscape Association initiated an ornamental plant promtion, marketing, and recommendation program in 1996. Called `Louisiana Select', this program is intended to actively promote outstanding ornamental plants to Louisiana's gardening consumers. In addition, it provides county agents and industry professionals information on plants that should be recommended. The selection committee consists of an extension horticulturist, two county agents, a landscape contractor, a wholesale greenhouse grower, a wholesale woody ornamental producer, and two representatives from retail garden centers. Plants are usually promoted in the spring and fall of each year. Plants previously named as Louisiana Select recipients include `New Orleans Red' (Red Ruffle) coleus, mayhaw, `Henry's Garnet' virginia sweetspire, `Homestead Purple' perennial verbena, `Telstar' dianthus, bald cypress, `New Gold' lantana, `Confetti' lantana, `Trailing Purple' lantana, `Dallas Red' lantana, `Silver Mound' lantana, `Lady in Red' salvia, `New Wonder' scaevola, `Goldsturm' rudbeckia, and `Foxy' fox-glove. A theme (“Fall is for Planting Native Trees”) has also been promoted. Point of purchase signs promoting the Louisiana Select program and individual plants are made available to garden centers. Significant sales increases ranging from 300% to 2500% have been reported for seelcted plants with annual bedding plants and perennial flowers enjoying the greater sales volume increases.