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David S. Conner and Kathleen Demchak

discusses grower usage. This study used interviews of independent growers who have adopted high tunnels or low tunnels to grow strawberry or caneberries as part of diversified production for local markets. The objective of this study was to explore farmers

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Dru N. Montri, Bridget K. Behe and Kimberly Chung

in Michigan farmers markets. A total of 32 farmers were interviewed at the six case study markets. In small markets with <10 vendors, census sampling was used. In markets with ≥10 vendors, stratified random sampling (using a random number generator

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David C. Diehl, Nicole L. Sloan, Christine M. Bruhn, Amarat H. Simonne, Jeffrey K. Brecht and Elizabeth J. Mitcham

key informant interviews with fruit industry leaders designed to collect information on their attitudes and practices related to postharvest handling of more mature or riper fruit, harvest timing, preconditioning, cold chain management, shipping and

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Susan Wilson Hamilton

Phenomenological interviewing is a research approach used extensively and successfully in the social sciences and has implications for those working with people-plant interactions. Although many research methods are available for horticulturists to use in obtaining information about a target audience, most methods used (e.g., surveys and questionnaires) are quantitative in nature in that they provide numerical data on statistical generalizable patterns. Phenomenological interviewing allows investigators, through open-ended interview questions, to obtain more in-depth data than traditional quantitative techniques. Transcribed interview tapes become the data from which analysis and interpretation follows. “Coding” the data by searching for words, phrases, patterns of behavior, subjects' ways of thinking, and events which are repeated and stand out classify and categorize the data helping with its interpretation and write up. Writing up such data must develop how you interpret what you found by carefully integrating themes that support a thesis and create or augment theoretical explanations. This research method allows investigators to understand and capture the points of view of the participants without predetermining those points of view through prior selection of questionnaire or survey categories.

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Aaron Steil and Robert E. Lyons

, landscapes, funding sources, and other perceived limitations, and for the evaluation to be effective, the EA serves as a guide and framework, not a recipe for tailoring to each specific program. Interviews Interview participant selection. Ten public garden

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Shannon Caplan, Bryan Tilt, Gwen Hoheisel and Tara A. Baugher

information from early adopters ( Lamb et al., 2008 ). A prior case study showed that on-farm trials increased adoption of a new technology in tree fruit. Interviews of 11 Pennsylvania producers and orchard managers who had cooperated in commercial

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Shangchun Hu, Gail Hansen and Paul Monaghan

and to clarify the role of municipal codes ( Fig. 1 ). The methods included five focus groups with homeowners to explore their preference for neighborhood pond landscapes and plant species; four personal interviews with landscape designers and managers

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Keelin Blaith Purcell, Robert E. Lyons, Lynn D. Dierking and Helen Fischel

large institutions, as defined by the American Public Gardens Association (APGA), engaged in long-term youth programming: Chicago Botanic Garden and Brooklyn Botanic Garden. Phone interviews were also conducted at APGA-designated small- and medium

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Florence A. Becot, Virginia Nickerson, David S. Conner and Jane M. Kolodinsky

and in-depth interviews were used to answer the following research questions: 1) how much does USDA GAPs certification cost farmers?, 2) how much labor is needed for GAPs certification?, and 3) how much would it cost to certify all the farms in Vermont

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Hui-Mei Chen, Hung-Ming Tu and Chaang-Iuan Ho

used a qualitative approach with open-ended interviews to elicit and conceptualize participants' attitudes toward horticultural activities. Based on results from the first study, the second study adopted a quantitative method using questionnaires to