” ( Salmon et al., 2006 ). Following these principles, we sought to identify the benefits home irrigation users believe their landscape provides to guide future social marketing campaigns to change landscape management behaviors. The perceived value people
is challenging. Warner et al. (p. 852) compared characteristics of home irrigation users who have or have not engaged in Florida extension programs. While attitudes and perceived control over good irrigation practices were no different, extension
nonparticipants (n2 = 454) among residential irrigation users (N = 653) Discussion This analysis revealed important similarities and differences between those home irrigation users who had attended extension programs and those who had not. General attitudes toward