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McKenzie Thomas, Kimberly Jensen, Margarita Velandia, Christopher Clark, Burton English, Dayton Lambert, and Forbes Walker

outdoor home gardener preferences for environmentally friendly attributes in gardening supplies, use of ecofriendly gardening practices, and selected demographics, attitudes, and expenditure patterns from a 2018 survey of Tennessee outdoor home gardeners

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Aaron G. Anderson, Isabella Messer, and Gail A. Langellotto

Plantings of native flowers are often installed to increase the pollinator habitat in urban and suburban gardens. However, in many regions, it is not known which native plants are best used for pollinator plantings in gardens. Candidate plants must be attractive to pollinators, but they also must have attributes that gardeners find appealing. To identify native plants that are attractive to gardeners, we disseminated two surveys. The first asked gardeners to use a 5-point Likert scale to rate how likely they would be to garden with 23 flowering plants native to the Pacific Northwest United States. The second survey asked gardeners to use a 5-point Likert scale to rate how likely they would be to garden with a subset of 11 of these 23 native plants before and after receiving information about each flower’s attractiveness to bees (Anthophila). Using the first survey, we found a high level of acceptance of native plants by home gardeners (6 of 23 flowers had a mean “likelihood of planting” score of ≥ 4). Additionally, gardeners stated their likelihood of planting these native species increased significantly after receiving information about the bees associated with each plant. Across both surveys, gardeners who identified as “native plant gardeners” stated they would be significantly more likely to garden with all native plant species. Both surveys included an opportunity to share open-ended comments, which revealed that gardeners were most concerned with flower aesthetics and the aggressiveness of growth. Gardeners felt most positively about flower aesthetics and beneficial ecological traits. Many gardeners also commented that they needed more information or were unfamiliar with the plants. This study shows that native plants can have high baseline appeal to home gardeners. Specifically, we identified five native plant species that northwestern U.S. nurseries might consider growing and marketing as pollinator plants because of their high level of attractiveness to bees and home gardeners: globe gilia (Gilia capitata), california poppy (Eschscholzia californica), douglas aster (Symphyotrichum subspicatum), oregon sunshine (Eriophyllum lanatum), and common yarrow (Achillea millefolium).

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Shannon C. Mason, Terri W. Starman, R.D. Lineberger, and Bridget K. Behe

Retail sales of container gardens have increased dramatically in recent years, rising 8% from 2004 to 2005, to $1.3 billion. The objective of this study was to determine consumer preferences for three attributes of container gardens; color harmony, price, and amount of care information provided with the purchase. A hierarchical set of levels for each attribute was used in a 3 × 3 × 3 factorial conjoint analysis. A Web-based survey was conducted on 18 Oct. 2006 with 985 respondents. Survey participants were asked to complete a series of questions on a 7-point Likert scale. Survey participants also answered questions about past experiences with and future purchase intentions of container gardens as well as demographics. The three attributes accounted for 99.8% of the variance in container garden preference. Relative importance decreased from price (71%) to amount of care information (23%) to color harmony (6%). Survey participants preferred a container garden with a price point of $24.99, extensive care information, and complementary color harmony. A large portion (76%) of participants in this study indicated that they would be more likely to purchase a container garden if extensive care information was included with the purchase and 85% of participants said they would be willing to visit an Internet Web site that would provide more information on how to care for and maintain a container garden. Results of this study show that there is a potential to increase the value of a container garden through providing educational material with the purchase.

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Mary H. Meyer, Rhoda Burrows, Karen Jeannette, Celeste Welty, and Aaron R. Boyson

. Web tools (63%) were viewed as “very helpful” resources, while self-paced or instructor-led online classes were ranked lower. Table 4. North-central U.S. Master Gardener preferences for learning pest management practices. Participants were instructed

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Mary Hockenberry Meyer, Cynthia Haynes, Denise Ellsworth, Sarah Ellis Williams, Celeste Welty, and Karen Jeannette

Univ., Columbus, M.S. Thesis Matheny, A.M. 2009 Home gardener preferences, perceptions, knowledge and behaviors associated with pest management strategies and information acquisition. Univ. Maryland, MS Thesis. 4 Jan. 2012. < http

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Bryn Takle, Cynthia Haynes, and Denny Schrock

, and sustainable horticultural practices. Table 4. Iowa Master Gardenerspreferences for continuing education topics by gender, age group, and level of volunteer involvement. Delivery methods. Live presentations and workshops were the most preferred

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Xuan (Jade) Wu, Melinda J. Knuth, Charles R. Hall, and Marco A. Palma

above the single species. These findings are supported by consumer research regarding container garden preferences ( Mason et al., 2008 ), which also showed consumer preferences for multispecies. Baourakis et al. (2000) suggested that consumers value

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S. Christopher Marble, Andrew K. Koeser, and Gitta Hasing

Werf, W. Chipomho, J. Kropff, M.J. Nabwami, J. 2012 The influence of fertilizer placement on maize yield and growth of weeds. Sci. Conf. Proc. p. 786–800 Matheny, A.L. 2009 Home gardener preferences, perceptions, knowledge and behaviors associated with

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preference. These data indicate that ‘Ramapo’ compared favorably with more recent varieties and provides a viable alternative for small farms and home gardens. How Do Home Gardeners' Preferences and Perceptions Affect Their Pest Management Decisions? 1 Amanda