The fruit breeding program of the Arkansas Agricultural Experiment Station was begun in 1964. Crops initially targeted for improvement were strawberry, grape, and blackberry. In 1966, projects were approved for the breeding of peaches, nectarines, and apples; blueberries were added in 1976. The overall objective of the fruit breeding program is to develop cultivars uniquely adapted to the soils and climate of Arkansas to maximize production efficiency and that produce high-quality fruits for effective market use. To date, 16 cultivars have been developed and released from this program (Table 1). Many of these have become major commercial cultivars, not only in Arkansas but also in many other states.