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Zongyu Li, R. Karina Gallardo, Wendy Hoashi-Erhardt, Vicki A. McCracken, Chengyan Yue and Lisa Wasko DeVetter

Pacific Northwest North America (PNW) strawberry (Fragaria ×ananassa) growers are transitioning away from the processing to fresh-market sector in response to changes in local and regional markets. However, many of the regional cultivars bred for the PNW were not developed for the fresh market. There is a need to gain a better understanding of growers’ priority traits and their relative importance to enable breeders, researchers, and extension specialists to better serve this growing industry. The objective of this study was to provide such information on strawberry genetic traits of importance for the changing strawberry industry in the PNW with an emphasis on fresh-market production. Six surveys were administered to 32 growers representing ≈53%, 23%, and 15% of the total strawberry acreage in Oregon, Washington, and British Columbia, Canada, respectively. Growers ranked the relative importance of five plant and fruit traits, including fruit quality, disease resistance/tolerance, insect pest resistance/tolerance, plant stress tolerance, and other plant factors. Information about target markets, marketing channels, and general grower characteristics were also obtained. Whereas overall responses differed among the surveyed locations, fruit quality was considered the most important trait across all locations, with disease resistance/tolerance as the second most important. Specific fruit quality traits of importance were external appearance free of defects, skin color, size, sweetness, firmness, and flavor, whereas phytonutrients, seed color, and low drip loss after freezing and thawing were less important. Plant stress tolerance was identified as less important for strawberry growers in all locations. Results also showed many growers have already or are in the process of transitioning to the fresh market. Information obtained from this survey can be leveraged to target important breeding traits for fresh-market strawberry breeders within the PNW. Results also suggest priority areas of synergistic research and outreach activities to help growers achieve high fruit quality while managing diseases for fresh-market producers.

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Gary W. Williams, Oral Capps Jr and Marco A. Palma

analysis relies on the more well-accepted structural econometric modeling approach that provides measures of the responsiveness of citrus shipments to changes in promotion expenditures and makes the calculation of the benefit–cost ratios associated with the

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Yanqing Gao and Joseph F. Guenthner

An econometric model was developed to forecast the global demand for U.S. frozen potato products in the year 2000. Quantity-dependent demand equations were established for the U.S. retail market, the U.S. food service market, the Japanese market, and the rest of the world. It was estimated that total sales of U.S. frozen potato products will be 81.5 million cwt in 2000, a 33% increase from 1989. The domestic retail market is forecast to increase by 4%, and the food service market by 33%. Exports are expected to double 1989 volume, with a 30% increase in exports to Japan and a 264% growth in exports to the rest of the world.

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Marco A. Velástegui Andrade and Roger A. Hinson

. Variables and their expected influence. The independent variables included in the final econometric model are described in Table 1 . Estimated coefficients in the multinomial logit model have a distinct interpretation. The estimate is the logarithm of the

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R. Karina Gallardo, Diem Nguyen, Vicki McCracken, Chengyan Yue, James Luby and James R. McFerson

. This article is organized in three sections: (1) methods, including data description and econometric model; (2) results and discussion, including a description of the breeding programs surveyed, relative importance of traits, likelihood of selecting

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Ballen (p. 405) developed an econometric model that assesses the impact on grower’s prices resulting from various percentage reductions in production. They found that because of increased imports of green-skin avocados from the Dominican Republic, prices

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Alba J. Collart, Stephen L. Meyers and Jason K. Ward

), three bids were missing. Thus, the total number of observations used in the econometric model is 877. Bidding was followed by an online survey that elicited demographic and other information. Fig. 1. Screen shot of a blind bidding round conducted at

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Hayk Khachatryan and Alicia Rihn

plants. In the following sections, we cover the experimental design (questionnaire and sampling procedure), econometric model, results for food crop plants and landscape plants, and finish with a conclusion. This research is unique in that it incorporates

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Ruchen Zhou, Chengyan Yue, Shuoli Zhao, R. Karina Gallardo, Vicki McCracken, James J. Luby and James R. McFerson

overestimating the possibility that an available option was chosen ( Kontoleon and Yabe, 2003 ). Econometric model. We employed a latent class logit model to investigate consumer preference heterogeneity. The latent class model assumed that participants can be

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Ramu Govindasamy, Venkata S. Puduri and James E. Simon

< http://www.census.gov/prod/2001pubs/c2kbr01-2.pdf >. Pindyck, R. Rubinfeld, D. 1991 Econometric models and economic forecasts 3rd ed McGraw-Hill New York Robinson, R. Smith, C. 2002 Psychosocial and demographic variables associated with consumer