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N.G. Creamer, K.R. Baldwin, and F.J. Louws

We gratefully thank the Southern Region Sustainable Agriculture Research and Education Professional Development Program and the North Carolina Cooperative Extension Service for funding the training described here. In addition, we would like

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Mary Hockenberry Meyer and David Michener

Botanic gardens, Cooperative Extension, and land grant universities share a common goal of horticultural or plant science education. Many botanic gardens include education in their mission statements. While academic institutions typically offer

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Ellen M. Bauske, Lelia Kelly, Kerry Smith, Lucy Bradley, Timothy Davis, and Pam Bennett

educating the public. From that first class of Seattle-area EMG volunteers, the concept has spread to all 50 states and several Canadian provinces. Instructors are generally Cooperative Extension agents or specialists at land-grant universities. Often a

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Dewayne L. Ingram

This presentation focuses on driving forces and philosophies in the current Age of Accountability and explores ideas of how to respond. The increased scrutiny faced by all public agencies is requiring that Cooperative Extension approach the issue of accountability a bit differently. We must articulate our objectives and values to specific clientele groups, the general public, and government officials. Hard questions are being asked about past and anticipated return on tax dollars invested in state and federal agencies. The Government Performance and Results Act of 1993 requires “performance based budgeting” for all federal agencies, including the USDA. Each federal agency must develop an action plan with well-defined objectives and anticipated impacts to justify the allocation of federal funds. The overriding theme is not how busy we are and how many activities we can report, but what has been the impact of our efforts.

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Sheri Dorn and Paula Diane Relf

The Virginia Cooperative Extension (VCE) Master Gardener (MG) Coordinator Manual, a 14-chapter resource book, was developed cooperatively with teams of VCE MGs, coordinators, and agents to enhance coordinators' skills. It includes chapters on risk management, volunteer management, the educational process, current policies, and the volunteer section of the VCE Master Gardener's Handbook. The VCE MG Coordinator Manual was the basis of four local VCE MG coordinator-training sessions in 1998. This evaluation showed that coordinators are using the manual and adapting the suggestions and samples to fit their local programs, despite the fact that more planning time is often required. Those using the manual increased their understanding of VCE goals and the role of the VCE MG and slightly increased their leadership skills. Reading the manual showed a need for information on training VCE MGs to work with agents to design and implement strong horticulture education programs for Virginia communities. Areas for improvement were identified before final publication.

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Mike Murray, Mike Cahn, Janet Caprile, Don May, Gene Miyao, Bob Mullen, Jesus Valencia, and Bill Weir

University of California Cooperative Extension farm advisors have conducted applied research to quantify processing tomato [Lycopersicum esculentum (L.) Mill] varietal performance, as a coordinated activity, since 1973. Early and midseason maturity varieties are annually evaluated at four to six locations throughout the state. The test varieties are selected in collaboration with seed companies, processors and growers. The growers and seed companies provide financial support for the tests. Most tests are conducted in production tomato fields and are harvested using commercial harvesters. The results are widely disseminated through an annual report to the funding sources, farm advisor research reports, newsletters, production meetings, the California Tomato Grower magazine, and popular media. The information obtained for fruit yield potential, fruit quality and plant horticultural characteristics is used by processors, growers, and seed companies to make variety selection decisions. This regional extension program has proven to be an effective way to generate well-designed replicated information for making intelligent processing tomato cultivar decisions and has been well accepted by the California industry.

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Karen Gast, Rolando Flores, Fadi Aramouni, Lisa Abeles-Allison, and Elizabeth Boyle

Value-added is the transformation of a raw product, usually an agricultural product, into a product that serves consumer demand better. The value-added product usually has an increased value and a higher return than the raw product. Kansas is one of the lowest ranking midwestern states for the number of value-added industries, although it is one of the greatest producers of raw agricultural products. An interdisciplinary team of Extension Specialists was created to promote and to serve small and medium size value-added businesses in the state. This poster will describe Kansas State University Cooperative Extension's approach to serving this clientele.

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Naomi Hirsch and Louise Ferguson

For California pomology, it is ideal to communicate and disseminate information electronically because of its large size and diversity of fruit and nut crops. In support of statewide extension, the Fruit & Nut Research and Information Center's World Wide Web site 9 focuses on providing information and links for temperate, subtropical and tropical fruits and nuts and keeping all interested persons well informed about University of California research and outreach activities. The Internet has been proven ideal for its user friendliness and rapid dissemination of current information. The Center supports this electronic change for growers and industry by collaborative projects with industry and involving Internet education and demonstrations at short courses, symposia, and educational days throughout the state. By this outreach to fruit and nut crop industries, the needs of the growers can be addressed. Also, it is important to address interdisciplinary cooperation and efficiency in the Agricultural Experiment Station and Cooperative Extension programs, especially in view of the recent reduction in staff and resources. By creating electronic listserv groups for each crop through the Center, extension specialists and farm advisors have the ability for increased communication. A more visible and active focal point —both within and outside the University—for research and outreach activities related to fruit and nut production, handling, processing, marketing and consumption has been created since the Center was established in Dec. 1995.

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Kristen Harper and Curt R. Rom

Since the passage of the Organic Foods Production Act in 1990, certified organic produce has begun to make a large impact on national markets. However, USDA statistics indicate that many states in the southern region have considerably reduced certified organic acreage when compared to other regions in the United States. The absence of organic acreage may perhaps originate with a lack of training and educational materials provided to producers due to unanticipated growth of organic markets. A thorough review of all Arkansas Cooperative Extension Service (ACES) materials, such as bulletins, publications, and workshops over the past 10 years, would reveal what information has been provided to producers on certified organic production. This review of ACES materials defines the existing groundwork on which ACES could construct future organic publications and outreach programs in order to sustain and stimulate organic farming within the state.

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William T. Hlubik, Nicholas Polanin*, Madeline Flahive DiNardo, Richard Weidman, David Smela, James Marko, and Sean Convery

Today's fast paced and technology-enriched lifestyles require that many traditional educational seminars and workshops be transformed into “sound bites” of “edu-tainment” if Extension is to keep pace with clientele needs for specific and timely information that's useful and straight to the point. To remain a viable source of timely research-based information, Extension can stay ahead of this curve by utilizing today's technology to inform and educate the public on current issues or outbreaks. This presentation will highlight two such cases where technology delivery systems were utilized to maximize audience size and create an informed public in as short amount of time as possible. Public Service Announcements (PSA's) televised over New Jersey's Public Broadcasting Service (PBS), New Jersey Network (NJN), addressed water conservation and landscape issues during the recent northeastern drought. The potential viewing audience is over eight million people, including all of New Jersey and parts of Pennsylvania, Delaware, New York, and Connecticut. The second case study will highlight a fully interactive CD-ROM on the Asian Long Horned Beetle (ALB) that was created within 12 months of the pest's discovery in Jersey City, N.J. This CD-ROM, containing curricula, PowerPoint presentations and evaluative tools, is currently being used throughout the northeast and in Canada for the most recent infestation of ALB. Filming for both Rapid Response efforts was done with a Sony DSR-500 DV Cam Camcorder and a Canon XL-1 Camcorder. Digital editing was completed on an Apple G4 running OS X with Avid Express Meridian Non-Linear Editing Software version 4.5 with 3D effects, Apple Final Cut Pro 3.0, Adobe After Effects 5.5, and PhotoShop 7.0. Stills were taken with a Sony Mavica and Nikon CoolPix digital cameras.