Research in the Institute of Food and Agricultural Sciences (IFAS) has developed production techniques whereby oranges can be produced for approximately 30-35¢ per 90 lb. box (40.8 kg). However, a 1968 survey has indicated that many growers had costs several times this figure. To counteract this, extension specialists at the University of Florida developed a “Program for Economical Citrus Production.” A research-documented text with an extensive bibliography and a series of charts with duplicate 35 mm colored slides for group presentation was prepared. Extension citrus agents received packages of the text material along with intensive training in each segment of the program. This text material is now used in a unified, statewide program whereby all extension personnel concerned with citrus can conduct intensive programs on specialized topics.