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David S. Conner, Kurt B. Waldman, Adam D. Montri, Michael W. Hamm and John A. Biernbaum

to present the economic performance of nine hoophouse case studies on Michigan farms, including revenues, costs, and labor hours associated with growing vegetables in a hoophouse over the first 2 1/2 years of adoption. Specific research questions to

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Ann Marie VanDerZanden, David Sandrock and David Kopsell

studies are a factual description of circumstances and events that happened in the past and are intended to elicit discussion and analysis of a particular situation ( Naumes and Naumes, 2006 ). Furthermore, case studies are an example of problem

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Jeff S. Kuehny and Margaret J. McMahon

This decision case concerns production and marketing problems that many ornamental growers incur. At the retail level, popular ornamental crops are often used as loss leaders to draw the public into stores to make other purchases. As a result, retail buyers are concerned not with quality but with price and volume. To meet the needs of price-conscious buyers, growers may attempt to reduce their production costs by reducing the level of production inputs, with some sacrifice in product quality. The owners of Two Sisters Greenhouses must decide whether they are going to produce lower-quality plants, change marketing strategies, or grow alternative crops to retain their current profit margins. This case study was intended for use in greenhouse management, nursery management, and floriculture courses where students assume the role of a decisionmaker in poinsettia production and marketing.

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Marci Spaw and Kimberly A. Williams

Experiment Station (KAES). We gratefully acknowledge Ted Carey (Kansas State University) and Laurie Hodges (University of Nebraska–Lincoln) for their critical review of case study content. We especially thank Jane Drake for her willingness to share her

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Mark W. Farnham and Thomas Bjorkman

made. In this presentation, we examine the effort at the U.S. Vegetable Laboratory (USVL) in Charleston, SC, to breed broccoli for adaptation to summer conditions of the southeastern United States and consider this improvement effort as a case study for

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Judy Kay, Arantza A. Strader, Vickie Murphy, Lan Nghiem-Phu, Michael Calonje and M. Patrick Griffith

its appropriateness of fit. In this case study, we explore the management of a difficult to obtain plant ( Jones, 1993 ), under threat of overcollection from the wild ( Lazcano, 2007 ). Another case study from MBC used a model species [keys thatch palm

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Jennifer L. Parke, Neelam R. Redekar, Joyce L. Eberhart and Fumiaki Funahashi

ITS7 priming sites. Species within a complex have ITS1 sequences that are identical along the full length of the ITS1 sequence ( Redekar et al., 2019 ). Case studies Nursery A (Oregon). Nursery A is a >500-acre wholesale container nursery in western

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Roger A. Hinson, Carl E. Motsenbocker and John V. Westra

interviews with that manager and Mr. Diego were conducted. MelonFarm provided historical company information that was used in the development of the case study. MelonFarm's principal U.S. broker also was interviewed. The information provided by MelonFarm was

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Marci Spaw, Kimberly A. Williams, Laurie Hodges, Ellen T. Paparozzi and Ingrid L. Mallberg

Case studies are a way to bring real-world problems into the classroom. The case-study method places the student in the role of decision maker, mimicking situations that they may encounter in future employment. Students are presented with a dilemma

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Tigon Woline and Ann Marie VanDerZanden

understanding and academic achievement are improved through the use of PBL ( Akinoğlu and Tandoğan, 2007 ). Case studies provide valuable PBL experiences for students, especially when hands-on experiences are not feasible. Colleagues in the workplace share their