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Julie H. Campbell and Benjamin L. Campbell

various age groups (e.g., Baby Boomers and Millennials) can have different preferences when purchasing plants ( Behe et al., 2016 ). For this study, we used three age cohorts, Baby Boomers or older (born 1964 or earlier), Generation X (born between 1965

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Elizabeth T. Barton, Emily A. Barton, Susan Barton, Cheryl R. Boyer, Jim Brosnan, Paul Hill, Jared Hoyle, Judson Reid, Jamie Seger and Eric Stafne

audiences in distance education; 3) informally engage extension audiences via social media; and 4) specifically target the millennial generation—a group notoriously difficult to reach with extension programming. Within our discussion of engagement via social

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Gianna Short, Chengyan Yue, Neil Anderson, Carol Russell and Nicholas Phelps

generation (“Baby Boomers” includes ages 55+ years, “Generation X” includes ages 35–54 years, and “Millennials” includes ages 18–34 years), gender, household income, region of residence across the state of Minnesota (Twin Cities Metro, Southeast, Southwest

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Michael A. Arnold

. With a millennial generation that may prefer jobs in technology to those that require exposure to sometimes uncomfortable outdoor conditions, labor shortages present a real challenge. In addition, rapid technological changes in communications and

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Li-Chun Huang and Li-Chun Chen

) surveyed the social media adoption rate for florists and investigated whether the adoption of social media was salient to the success of the florists’ business. In addition, Yue et al. (2016) explored the activities and contents of posts that millennial

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Tina M. Waliczek, Dave Byrne and Don Holeman

within our target consumer groups and, therefore, marketing also may need to be adjusted based on the demographics of those living within a region or to draw a new market. Millennials, those born between the 1981 and 1991 and reaching young adulthood at

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Fred T. Davies

dissemination of the science. However, there are major challenges in connecting with Generation Y, also known as the Millennial Generation—the children of us baby boomers. While millennials are quite savvy about communications, media, and digital technologies

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Bridget K. Behe, Patricia Huddleston and Lynnell Sage

://uli.org/research/centers-initiatives/terwilliger-center-for-housing/research/community-survey/ >. Anonymous 2014 Outlook on the millennial consumer. Hartman group. 9 Feb. 2015. < http://www.hartman-group.com/publications/reports/outlook-on-the-millennial-consumer-2014 >. Barrow, P. 1994 Marketing to generation X Can. Manager. 19 23 24 Behe, B. Campbell

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Mary Lewnes Albrecht

students nor interested in the course. Today's student is from the millennial generation, which is accustomed to receiving detailed directions ( Taylor, 2006 ). Detailed guidelines for written assignments such as journal article reviews, laboratory reports

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Curt R. Rom

science department may diminish, and the need for specialized networks may increase. Balancing the needs for generalist and specialist horticultural science will a goal. Some reports or indications of the millennial generation and generation