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Alicia L. Rihn, Chengyan Yue, Bridget Behe and Charles Hall

products and make purchasing decisions. Generation X and Generation Y are two distinct age groups that have been repeatedly studied and effectively targeted by other industries ( Barrow, 1994 ; Littrell et al., 2005 ; Roberts and Manolis, 2000

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Julie H. Campbell and Benjamin L. Campbell

various age groups (e.g., Baby Boomers and Millennials) can have different preferences when purchasing plants ( Behe et al., 2016 ). For this study, we used three age cohorts, Baby Boomers or older (born 1964 or earlier), Generation X (born between 1965

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Gianna Short, Chengyan Yue, Neil Anderson, Carol Russell and Nicholas Phelps

generation (“Baby Boomers” includes ages 55+ years, “Generation X” includes ages 35–54 years, and “Millennials” includes ages 18–34 years), gender, household income, region of residence across the state of Minnesota (Twin Cities Metro, Southeast, Southwest

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blazing, and now it needs to be handed on to younger generations. In a 2016 national survey of EMG volunteers, Dorn et al. (p. 218) determined that the EMG program has appeal for younger generations X and Y, but the lack of diversity remains a concern.

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Bridget K. Behe, Patricia Huddleston and Lynnell Sage

:// >. Anonymous 2014 Outlook on the millennial consumer. Hartman group. 9 Feb. 2015. < >. Barrow, P. 1994 Marketing to generation X Can. Manager. 19 23 24 Behe, B. Campbell

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Dewayne L. Ingram, Timothy A. Woods, Wuyang Hu and Susmitha S. Nambuthiri

.E. Par, C. Montuori, A. 1995 Limits to anthropocentrism: Toward an ecocentric organization paradigm? Acad. Mgt. Rev. 20 1053 1089 Rihn, A.L. Yue, C. Behe, B. Hall, C. 2011 Generations X and Y attitudes toward fresh flowers as gifts: Implications for the

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Li-Chun Huang and Yen-Chun Lin

associated with flowers. Rihn et al. (2011) compared differences in consumer attitudes toward using fresh flowers as gifts between generations X (33 to 50 years old) and Y (18 to 32 years old), and found that younger consumers see floral gifts more

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Alicia L. Rihn, Chengyan Yue, Charles Hall and Bridget K. Behe

Florists, 2005a ) and reduces perceived value. Dissatisfaction discourages consumers from making repeat purchases ( Rihn et al., 2011 ). Yue et al. (2009 ) concluded greater longevity positively impacts Generation X and Y consumers’ purchasing decisions

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Morgan M. Jenkins, Kimberly A. Williams and Laura A. Brannon

respondents who were recruited between 11:00 am and 2:00 pm on 1, 2, and 3 Apr. 2010. The respondents represented a diverse range of consumers that spanned a wide range of ages, defined as Generation Y [Gen Y (18 to 30 years old)], Generation X (31 to 44

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Susmitha Nambuthiri, Amy Fulcher, Andrew K. Koeser, Robert Geneve and Genhua Niu

, E. Santagata, G. Malinconico, M. 2011 Biobased and biodegradable plastics for use in crop production Recent Patents Food Nutr. Agr. 3 49 63 Rihn, A.L. Yue, C. Behe, B. Hall, C. 2011 Generations X and Y attitudes toward fresh flowers as gifts