Date of 50% anthesis, date of 50% fruit ripening, length of fruit development period, fruit size, flavor, scar and color were determined for random samples of V. darrowi Camp, V. elliottii (Chapm.) Small, V. fuscatum Ait., and V. myrsinites Lam. growing in their native habitats in Alachua County, Florida. Mean berry weight ranged from 25.1 eg for V. fuscatum to 17.8 eg for V. myrsinites. V. elliottii flowered and ripened early, with only 60 days from flowering to ripening for 5 plants. V. myrsinites and V. darrowi flowered late, about 1 to 2 weeks after commercial V. ashei Reade, but ripened with V. ashei. Fruit ranged from shiny black to moderately glaucous for V. elliottii and V. darrowi but was black for V. fuscatum and V. myrsinites. Variance analysis suggested that selecting the best clone within a species is almost as important as selecting the best species in breeding most traits.