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Fresh-market vegetable production in the midwestern U.S. has been declining due to diminished returns received by farmers, competition from vegetables produced in other regions, older farmers retiring and not being replaced, and urban sprawl. To reverse this trend, midwestern-U.S. vegetable farmers must find ways to enhance the value of their production. One way might be the production of vegetable cultivars that have enhanced attributes desired by consumers. Our objective was to assess how Illinois farmers' current perceptions may affect acceptance and production of vegetable cultivars with enhanced health benefits. About 20% of Illinois fresh-market vegetable growers were surveyed. We found that the current media attention on genetically modified organisms (GMOs) infl uenced grower response. Farmers who were concerned about GMOs were 5 times more likely to reject growing new vegetable cultivars with enhanced health benefits even those developed with conventional breeding methods. However, farmers who were not concerned or who were undecided in their opinions concerning GMOs were 11 times more likely to adopt new cultivars. Education and research programs must be developed to supply information about vegetable cultivars with enhanced health benefits and to address farmers' concerns about GMOs.

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,000 harvested acres in the United States. For perspective, consider the so-called “Salad Bowl of America” in the Salinas Valley of Monterey County, CA, which is one of the most intensive agricultural areas in the world for high-value vegetable production. About

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values for vegetable crops such as sweet corn. To be relevant, the nutrient removal values must be based on current cultural practices and production technology. Although production guides often publish values for crop nutrient removal, the original

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). As such, seedling vigor assessment requires different approaches but, presumably, similar levels of standardization (at least in reporting). Much has been written about the value of seedling vigor ( Hernández-Herrera et al., 2014 ; Rebetzke et al

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processed lotus rhizomes provide justification for domestic production of this highly valued aquatic vegetable ( Khan et al., 2008 ; Liu et al., 2005 ; Xiong et al., 2013 ; Zhuang et al., 2009 ). From 1990 to 2010, the Asian population in the United

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Grafting of fruiting vegetables was recorded as early as fifth century ( Lee and Oda, 2003 ) and again introduced in the early 1900s ( Lee et al., 2010 ). The method has been extensively adapted in Japan and Korea in the last 30 years and more

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papers), Canada (two), and one each from Belgium, Brazil, China, Italy, Japan, and the Netherlands ( Table 2 ). According to the US Department of Agriculture (USDA), the greatest vegetable production value by state is California; Florida is ranked third

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Georgia produces more than 3800 acres of tomato valued at more than $56 million annually ( Wolfe and Stubbs, 2016 ). Tomato in Georgia are grown almost exclusively using plastic mulch with drip irrigation. In southwest Georgia, where considerable

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(mostly Palm Beach County), and southern Florida (south Miami–Dade County). High-value vegetable crops such as tomato, bell pepper ( Capsicum annuum ), snap bean ( Phaseolus vulgaris ), sweet corn ( Zea mays ), and celery ( Apium graveolens ) are grown

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among urban community gardeners J. Nutr. Educ. Behav. 40 94 101 Allen, J. Alaimo, K. Elam, D. Perry, E. 2008 Growing vegetables and values: Benefits of neighborhood-based community gardens for youth development and nutrition J. Hunger Environ. Nutr. 3

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