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Benjamin Campbell, Hayk Khachatryan, and Alicia Rihn

and Rihn, 2017 ; Rihn and Khachatryan, 2016 ; Wollaeger et al., 2015 ). However, the underlying reasons for their preferences or barriers to purchasing pollinator-friendly plants and the types of pollinators consumers are trying to protect have not

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Alicia Rihn, Hayk Khachatryan, Benjamin Campbell, Charles Hall, and Bridget Behe

attributes, and barriers to purchase for indoor foliage plants in Florida. First, eye-tracking technology has been used in the horticulture industry to investigate consumer preferences for plants ( Behe et al., 2014 ). Eye-tracking technology accurately

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R. Karina Gallardo, Kara Grant, David J. Brown, James R. McFerson, Karen M. Lewis, Todd Einhorn, and Mario Miranda Sazo

technologies demonstrated that scale barriers can be overcome by introducing purchase and rental options, by providing customized services ( Lu et al., 2016 ), and by providing smaller-scale producers with ready access. Table 6. Coefficient estimates and

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Chengyan Yue, Manlin Cui, Eric Watkins, and Aaron Patton

, consumers would not be able to purchase low-input turfgrasses when they are inaccessible. Identifying the barriers to adoption and strategies to reduce these barriers is very important for increasing consumers’ willingness to adopt low-input turfgrasses

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Juliano Martins Ramalho Marques, Ariana P. Torres, Bridget K. Behe, Petrus Langenhoven, and Luiz Henrique de Barros Vilas Boas

fruits among U.S. consumers. The only market attribute driving customers to choose club/warehouse stores was access to organic fruits [5% ( P < 0.05 )], and fruit selection [5% ( P < 0.05 ) ] was a major barrier to purchasing fruits at these stores

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Sawyer N. Adams, Walter O. Ac-Pangan, and Lorenzo Rossi

associated with other hydrophobic compounds (e.g., waxes) ( Schreiber et al., 1999 ). At an anatomical level, the combination of suberin lamellae with the more investigated Casparian strips ( Chen et al., 2011 ) creates the so-called apoplastic barrier

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under scrutiny due to their impact on pollinators. Barriers to purchasing pollinator-friendly plants and the types of pollinators that consumers are trying to attract are less understood. Using an online survey of 1200 Connecticut consumers, Campbell et

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Alicia Rihn and Hayk Khachatryan

a total onetime payment) toward purchasing monarch-friendly plants and donating to conservation organizations ( Diffendorfer et al., 2014 ). Although consumers want to aid pollinator insects through conservation measures, very few studies address

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Jay M. Lillywhite, Jennifer E. Simonsen, and Richard J. Heerema

-related educational material on the cooperative’s website ( Blue Diamond Growers, 2014 ). Providing education about the nutritional benefits of food products may influence consumers’ preferences and purchasing habits (e.g., Chu et al., 2009 ; Freedman and Connors

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Alicia L. Rihn, Chengyan Yue, Bridget Behe, and Charles Hall

purchases among members of this age cohort, potentially shifting sales of fresh floral products from the mature stage back to the growth stage ( Kerin et al., 2009 ). Based on this information, the current study explores the needs of different age cohorts to