position to secure a premium image and higher price than other mandarins. However, to do so, they must communicate their higher value to the consumer and establish a solid reputation for premium quality in appearance, taste, and convenience. They cannot do
and 2015 seasons are shown in Figs. 1 and 2 , respectively. Use of actual prices as reported by the USDA-AMS allow for the impact of price premiums for out-of-season production to be considered. Cost of management practices was subtracted from total
to the increase in tomato yield. Although there are no direct comparisons, these results may be applicable to organic tomato production in Florida, which prohibits the use of CSF for pest control, and returns may be higher due to price premiums
environmentally friendly practices ( Russo and Fouts, 1997 ). Most research has found that many consumers are willing to pay a premium price for green products and share attitudes that are favorable to the environment ( Engel and Potschke, 1998 ; Guagnano et al
importance of bare-root nursery liner product attribute levels in price, U.S. region of production, FOLR number, and uniformities of liner height, canopy density, and caliper, professionals' evaluation of nursery liner stock just before making hypothetical
bacterial spot disease. This supports external appearance as the second most important fruit attribute that non-California producers are willing to pay a premium price to improve. Fresh and processed peach markets: Comparison between producers in California
, NPV was higher (2×), considering the premium price in the Champlain Valley of New York compared with western New York ($1.23/kg vs. $0.84/kg because of higher fruit quality with Champlain ‘McIntosh’ compared with WNY ‘McIntosh’). In our study, 11
perspective, producers should evaluate their markets and price according to who their competitors are given consumers value blueberries at a premium while competing only against blackberries, raspberries, or black currant could allow for higher pricing per
also commands a higher price at market. Therefore, organic heirloom tomatoes offer a niche market with price premiums that afford more opportunity for growers to experiment with grafted transplants. This is especially true when using grafted transplants
throughout North America, particularly in proximity to urban centers where fresh local produce commands premium prices. This local demand has recently been increasing as a result of the expanding local food movement. Conditions in the high-elevation valleys