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Suzanne O’Connell, Cary Rivard, Mary M. Peet, Chris Harlow and Frank Louws

fresh tomato market indicate increasing consumer demand for both organically grown and heirloom varieties ( Calvin and Cook, 2005 ; Lucier, 2009 ; Lyson et al., 1995 ; Stevens-Garmon et al., 2007 ). Organic tomatoes often garner a 15% to 20% price

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Kathryne Short, Coleman L. Etheredge and Tina M. Waliczek

sunflower and were asked questions related to price premiums. Answer options consisted of multiple choice lists and free response open-ended areas. Examples of questions included, “would you buy this cultivar of sunflower,” “how much would you pay per stem

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Hayk Khachatryan and Alicia Rihn

influences the effect on consumer choices. Similarly, Rihn et al. (2016) and Khachatryan et al. (2016) recently reported that consumers’ were willing to pay price premiums for organically grown ornamental plants and organic fertilizers. One would expect

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Craig E. Kallsen, Blake Sanden and Mary Lu Arpaia

-colored fruit, but at the cost of missing the price premium that the market pays for earliness ( U.S. Dept. Agr., 2009a, 2010 ). Irrigation appears to influence fruit size, quality, yield, and harvest earliness, but little scientific information is available on

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Thomas Graham and Michael A. Dixon

contaminants that may be present in irrigation source water. Furthermore, in a time when organic markets are outpacing traditional agricultural commodity markets, with organic products commanding significant price premiums ( Kendrick, 2008 ), ozone is one of

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Hannah R. Swegarden, Craig C. Sheaffer and Thomas E. Michaels

trend was observed on a national scale; organic dry bean production increased from 1.08% to 2.38% of total dry bean acreage between 2008 and 2011 ( USDA, 2011b ). Organic dry bean price premiums and ecological system services serve as primary incentives

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Bridget K. Behe, Patricia Huddleston and Lynnell Sage

two brands effectively differentiated products creating a price premium of ≈10%. In addition, subjects aged 40–55 years were least likely to be aware of brands, whereas subjects aged ≥ 55 were willing to pay the least for branded plants. Whery et al

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Charles R. Hall and Dewayne L. Ingram

capture a price premium), or both. Previous research has documented that the latter is possible if firms emphasize the more sustainable (or environmentally beneficial) aspects of landscape shrubs and trees ( Behe et al., 2013 ; Hall and Dickson, 2011

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Mercy Olmstead, Timothy W. Miller, Callie S. Bolton and Carol A. Miles

mineralization and fate of nitrogen following ploughing of grass and grass-clover swards Biol. Fertil. Soils 33 423 434 Delmas, M.A. Grant, L.E. 2010 Eco-labeling strategies and price-premium: The wine industry puzzle Bus. Soc. 1 39 Dufour, R. 2006 Grapes

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Stephanie Wedryk, Joel Felix, Doug Doohan and John Cardina

canada thistle ( Cirsium arvense ) root bud growth and root carbohydrate reserves Weed Sci. 33 44 49 Oberholtzer, L. Dimitri, C. Greene, C. 2005 Price premiums hold on as U.S. organic produce market expands. U.S. Dept. Agr., Econ. Res. Serv., Resources