to pay a price premium for floriculture crops grown using different pest management practices (grown using bee-friendly insect management practices, best insect management practices to protect pollinators, protective neonicotinoid insecticides, or
and Tong, 2009 ) and certified organic food ( Bernard and Bernard, 2010 ; Biing-Hwan et al., 2008 ; Yue and Tong, 2011 ). Local farms and small businesses are motivated by these higher price premiums and hence interested in analyzing production cost
measure of flavor because of its simple measurement procedure using a handheld refractometer. High-quality cherry tomatoes with proper color, size, and high TSS can attain a premium price in the competitive fresh tomato market in North America. A common
often expensive inputs in plant production. However, if a producer is able to influence consumer demand for plants produced in a water- or energy-saving manner, then they can potentially increase their sales and/or receive a price premium. The
quality consistency with sweeter, more intense flavored, and larger peaches is fundamental. Improvements in these attributes not only bring highest price premiums but also attract all three groups of consumers. Meanwhile, minimizing external blemishes is
food production will increase. Growing consumer demands for organic food products may also allow for increased price premiums for organic food, thus aiding profit gains from ASD and grafting in the future. Positive impacts on the environment and the
extended longevity on cut flower arrangements, supporting our hypotheses. However, contrary to the WTP estimates, when we compared the WTP premium percentages [(WTP premium/base price) × 100%], the single-species arrangements had the higher WTP premium
understand consumer perceptions and willingness to pay a price premium for floriculture crops grown using different pest management practices including: traditional, neonicotinoid-free, bee-friendly, or biological control pest management practices. We
documented by the growth in organic food sales from $1 billion in 1990 ( Organic Trade Association, 2011 ) to nearly $48 billion in 2018 ( Organic Trade Association, 2019 ), despite generally high organic premiums. A review of U.S. retail prices during Summer
costs or decreases in revenues. Unlike farmers who produce field crops, nursery and greenhouse firms bear the entire price, market, and production risks because these crops have had no government support programs ( Brumfield, 2010 ). The importance of