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Christopher Catanzaro*, Haval Kamake and Sarabjit Bhatti

A poinsettia (Euphorbia pulcherrima Willd. ex Klotzsch) open house was held at the TSU main campus farm in Dec. 2003, during which a high quality finished plant of each of 21 cultivars was on display (supplied by Dummen USA and Ecke in August as rooted cuttings). The cultivars varied in inflorescence color and pattern, plant size and plant growth habit. Members of the campus community, the Tennessee Flower Growers Association, extension personnel, and the general public attended. Most attendees completed a written survey (n = 173), in which they rated how strongly they liked or disliked each cultivar. Cultivars were rated on a Likert-type scale (1 = strongly dislike, 7 = strongly like). Highly rated cultivars (mean >6) included `Premium Red', `Infinity Red', `Spotlight Dark Red', `Coco 2000 Red', `Merlot', `Prestige', `Freedom', and `Premium Hot Pink'. Less preferred (mean <4.4) were `Premium Marble', `Mirage', and `Limelight'. Although no cultivars were strongly disliked, the large, traditional red cultivars were preferred. Attendees also provided information on demographics and plant purchases. The typical attendee was a 40- to 59-year-old female with a college education and 2 to 3 people in the household with a total income of $25,000-50,000. Eighty percent bought poinsettias in 2002, with an average of 3.7 plants purchased. Eighty percent of plants purchased were red, and color was the most important selection feature. Results suggest that although most consumers prefer traditional red cultivars, a niche market exists for plants with novel inflorescence colors and unique bract and leaf coloration patterns and shapes.

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Sharon J.B. Knewtson, Edward E. Carey and M.B. Kirkham

article is to report information about high tunnel use and management practices of growers of horticultural crops in Iowa, Kansas, Missouri, and Nebraska as documented in a paper and online survey. It was the large number of experienced growers who

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Kristin L. Getter and Bridget K. Behe

implemented and a consumer survey was administered to assess attitudes and awareness before and after the media campaign. Materials and methods In 2011 and 2012, the Michigan Christmas Tree Association, Michigan Floriculture Growers Council, and Michigan

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Diana Schultz, Ryan S. Donahoo, Frances G.M. Perez, Sucel Tejeda, Pamela D. Roberts and Kenneth L. Deahl

spread, and mechanisms of survival between seasons by “oversummering” are still unknown in Florida. Although our observations are based on a survey, intensive sampling throughout the season would likely provide insight on the source(s) of inoculum and

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Laura Irish, Cynthia Haynes and Denny Schrock

discussing food security with those who are food insecure. This information allows for field-day coordinators to better tailor their promotion of field days and increase food-security promoting projects in Iowa. Materials and methods Survey instrument

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Jennifer H. Dennis, Bridget K. Behe, R. Thomas Fernandez, Robert Schutzki, Thomas J. Page Jr. and Richard A. Spreng

Lansing, Michigan. The authors thank Michigan Nursery & Landscape Association for partial funding of this project and R. Daniel Lineberger at Texas A&M University for helping coordinate and collect data for the Internet survey.

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Alicia Rihn and Hayk Khachatryan

survey of U.S. consumers. With the overall goal to identify how consumers’ awareness of neonic insecticides affects their purchasing behavior, the following hypotheses were tested: Consumers’ knowledge of pollinator-related topics (i.e., gardening

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J.J. Ferguson, C.L. Taylor and G.D. Israel

Six comprehensive surveys of the Florida citrus industry (345,645 ha), published from 1989 to 1993 as extension bulletins, provide information essential for long-range research and extension program planning and evaluation. These surveys documented changes in production practices, regional priorities for extension programming, marketing trends, and grower ranking of information sources. While formal, comprehensive surveys may be a valuable tool in long-range extension programming for large horticultural industries, more rapid, creative survey methods and educational programs may be needed for more timely programs and for specialized industry groups.

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Lois Berg Stack

Five of the ten training sessions for Maine Master Gardeners (MGs) were taught using interactive television (ITV) in 1993. Trainees at one location participated in the sessions live; trainees at seven locations participated in the sessions from distant locations but in real time; and trainees at two locations viewed videotapes of the ITV sessions at later dates. Trainees (n = 215) were quizzed weekly to assess their level of learning and surveyed about their learning experience 6 months after completing their training. ITV distance learners' quiz scores and hours of volunteerism were equal to those of local learners. More than 90% of all respondents would enroll in a MG program again if it were conducted and taught locally, while 83.9% would enroll in a program taught half locally and half using ITV.

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Susan S. Barton and Bridget K. Behe

Practices survey ( Palma et al., 2012 ) showed that most promotion and advertising expenditures were, indeed, effective in increasing green industry sales. Firm size impacted the type of advertising that was most effective. Smaller firms demonstrated a