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Christopher Catanzaro*, Haval Kamake and Sarabjit Bhatti

A poinsettia (Euphorbia pulcherrima Willd. ex Klotzsch) open house was held at the TSU main campus farm in Dec. 2003, during which a high quality finished plant of each of 21 cultivars was on display (supplied by Dummen USA and Ecke in August as rooted cuttings). The cultivars varied in inflorescence color and pattern, plant size and plant growth habit. Members of the campus community, the Tennessee Flower Growers Association, extension personnel, and the general public attended. Most attendees completed a written survey (n = 173), in which they rated how strongly they liked or disliked each cultivar. Cultivars were rated on a Likert-type scale (1 = strongly dislike, 7 = strongly like). Highly rated cultivars (mean >6) included `Premium Red', `Infinity Red', `Spotlight Dark Red', `Coco 2000 Red', `Merlot', `Prestige', `Freedom', and `Premium Hot Pink'. Less preferred (mean <4.4) were `Premium Marble', `Mirage', and `Limelight'. Although no cultivars were strongly disliked, the large, traditional red cultivars were preferred. Attendees also provided information on demographics and plant purchases. The typical attendee was a 40- to 59-year-old female with a college education and 2 to 3 people in the household with a total income of $25,000-50,000. Eighty percent bought poinsettias in 2002, with an average of 3.7 plants purchased. Eighty percent of plants purchased were red, and color was the most important selection feature. Results suggest that although most consumers prefer traditional red cultivars, a niche market exists for plants with novel inflorescence colors and unique bract and leaf coloration patterns and shapes.

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Amy Jo Chamberlain, Kathleen M. Kelley and Jeffrey Hyde

preference for locally grown over certified organic products, their willingness to pay for organic produce was about the same as for locally grown produce. In addition, a national survey indicated that 44% of consumers reported being equally attracted to

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Kathleen M. Kelley, James C. Sellmer and Rebecca H. Robert

supports is to use surveys, focus groups, and informational outreach to gauge user interests and needs. A strong member base and supportive community built on active recruiting and program development, strong outreach, and audience-directed activities

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Diana Schultz, Ryan S. Donahoo, Frances G.M. Perez, Sucel Tejeda, Pamela D. Roberts and Kenneth L. Deahl

spread, and mechanisms of survival between seasons by “oversummering” are still unknown in Florida. Although our observations are based on a survey, intensive sampling throughout the season would likely provide insight on the source(s) of inoculum and

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Sharon J.B. Knewtson, Edward E. Carey and M.B. Kirkham

article is to report information about high tunnel use and management practices of growers of horticultural crops in Iowa, Kansas, Missouri, and Nebraska as documented in a paper and online survey. It was the large number of experienced growers who

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Kristin L. Getter and Bridget K. Behe

implemented and a consumer survey was administered to assess attitudes and awareness before and after the media campaign. Materials and methods In 2011 and 2012, the Michigan Christmas Tree Association, Michigan Floriculture Growers Council, and Michigan

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Laura Irish, Cynthia Haynes and Denny Schrock

discussing food security with those who are food insecure. This information allows for field-day coordinators to better tailor their promotion of field days and increase food-security promoting projects in Iowa. Materials and methods Survey instrument

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Jennifer H. Dennis, Bridget K. Behe, R. Thomas Fernandez, Robert Schutzki, Thomas J. Page Jr. and Richard A. Spreng

Lansing, Michigan. The authors thank Michigan Nursery & Landscape Association for partial funding of this project and R. Daniel Lineberger at Texas A&M University for helping coordinate and collect data for the Internet survey.

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J.J. Ferguson, C.L. Taylor and G.D. Israel

Six comprehensive surveys of the Florida citrus industry (345,645 ha), published from 1989 to 1993 as extension bulletins, provide information essential for long-range research and extension program planning and evaluation. These surveys documented changes in production practices, regional priorities for extension programming, marketing trends, and grower ranking of information sources. While formal, comprehensive surveys may be a valuable tool in long-range extension programming for large horticultural industries, more rapid, creative survey methods and educational programs may be needed for more timely programs and for specialized industry groups.

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Alicia Rihn and Hayk Khachatryan

survey of U.S. consumers. With the overall goal to identify how consumers’ awareness of neonic insecticides affects their purchasing behavior, the following hypotheses were tested: Consumers’ knowledge of pollinator-related topics (i.e., gardening