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Zhifeng Gao, Marilyn Swisher and Xin Zhao

-scandal-rocks-farmers-market-was-mexican-produce-passed-off-as-locally-grown.html > Kezis, A. Gwebu, T. Peavey, S. Cheng, H.T. 1998 A study of consumers at a small farmers’ market in Maine: Results from a 1995 survey Journal of Food Distribution Research 29 91 99 Kremen, A. Greene, C. Hanson, J. 2003 Organic produce, price premiums, and

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Rebecca Grube Sideman, Amanda Brown, Ruth Hazzard and Heather Bryant

scallion can be grown over winter months in hoop houses or greenhouses to meet local demand in Oklahoma. The costs of establishing low tunnels will likely make this system most feasible when locally produced onions in early summer receive a price premium or

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Mark A. Williams, John G. Strang, Ricardo T. Bessin, Derek Law, Delia Scott, Neil Wilson, Sarah Witt and Douglas D. Archbold

, the delay in time until fruit production, and unknown fruit yield and quality and price premiums. Several growers in Kentucky have tried organic apple production in recent years but have been unsuccessful (J. Strang, personal communication). At present

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Benjamin Campbell, Hayk Khachatryan and Alicia Rihn

university information will appeal to consumers who want to attract bees. Finally, retailers face a conundrum as research has shown consumers are willing to pay a price premium for pollinator-friendly attributes. However, higher prices was identified by 28

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Brian A. Mitchell, Mark E. Uchanski and Adriane Elliott

( Colorado Department of Agriculture, 2018 ). Trends in the national fresh tomato ( Solanum lycopersicum ) market indicate the increase in demand for both organically grown and heirloom types. In addition, organic tomatoes are often sold at a 15% to 20% price

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Charles R. Hall and Dewayne Ingram

by the use of alternative materials, cultural practices; 2) added income resulting from increased levels of production and/or price premiums associated with higher quality crops; 3) costs savings realized through more efficient management practices or

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Daniel Rowley, Brent L. Black, Dan Drost and Dillon Feuz

field production is also shown in Table 7 (For a detailed budget, see Rowley, 2010 .). Differences in returns are based on reduced yields from field planting as well as the absence of price premiums for out-of-season strawberries. Differences in

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Bridget K. Behe, Benjamin Campbell, Jennifer Dennis, Charles Hall, Roberto Lopez and Chengyan Yue

consumers are willing to pay a premium price for green products and share attitudes that are favorable toward the environment ( Engel and Potschke, 1998 ; Hall et al., 2010 ; Laroche et al., 2001 ; Straugh and Roberts, 1999 ). With a price premium, the

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Tanya J. Hall, Roberto G. Lopez, Maria I. Marshall and Jennifer H. Dennis

to organic production as a result of the high input, certification, labor costs, production risks, and the difficulties in obtaining price premiums for their products ( Hanson et al., 2004 ; Walz, 2002 ). Certified organic production risks are often

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Madiha Zaffou and Benjamin L. Campbell

preference and price premiums. For instance, Collart et al. (2010) showed dichotomy in the market with some consumers (i.e., those aware of a local plant brand) willing to pay more, while other consumers (i.e., those not aware of a local plant brand