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Ruchen Zhou, Chengyan Yue, Shuoli Zhao, R. Karina Gallardo, Vicki McCracken, James J. Luby and James R. McFerson

quality consistency with sweeter, more intense flavored, and larger peaches is fundamental. Improvements in these attributes not only bring highest price premiums but also attract all three groups of consumers. Meanwhile, minimizing external blemishes is

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Michelle M. Moyer, Jaqueline King and Gary Moulton

al., 2006 ), and the related increase in price premiums associated with red varietals. Specifically, there was an interest in the Puget Sound AVA to produce ‘Pinot Noir’ after seeing the success of the variety in Willamette Valley, OR. However, the

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Gianna Short, Chengyan Yue, Neil Anderson, Carol Russell and Nicholas Phelps

healthfulness, environmental friendliness, taste, freshness, and quality of the food, as well as a desire to avoid genetically modified ingredients ( Demeritt, 2002 ). The price premiums for organic foods also tend to increase with combinations of preferred

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Stephanie E. Burnett and Lois Berg Stack

motivated by similar factors. They cite environmental concerns and concern about exposure of workers or family members to chemicals as the top motivations for choosing organic production ( Walz, 2004 ). Growers consider the higher price premium typically

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Michael A. Schnelle

horticultural production is often carried out but by default. Much of the produce cannot be properly certified to satisfy international standards and price premiums. Furthermore, comprehensive use of water resources has not yet come to fruition. Less than 40% of

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Alyssa H. Cho, Alan W. Hodges and Carlene A. Chase

vegetables during the winter and spring months that other states cannot meet because of climatic limitations, thereby often receiving higher prices. As demand for organic produce increases, growers are attracted to organic production since price premiums can

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Hector German Rodriguez, Jennie Popp, Curt Rom, Heather Friedrich and Jason McAfee

and Tong, 2009 ) and certified organic food ( Bernard and Bernard, 2010 ; Biing-Hwan et al., 2008 ; Yue and Tong, 2011 ). Local farms and small businesses are motivated by these higher price premiums and hence interested in analyzing production cost

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Jongtae Lee, Sunkyoung Hwang, Seongtae Lee, Injong Ha, Haejun Hwang, Sangdae Lee and Juyeon Kim

pesticide-free onion production and stagnation in organically produced onions are the result of several reasons. First of all, because the price of conventional onions was high in recent years, the price premium of certified onions was not as attractive to

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Shuoli Zhao, Chengyan Yue, James Luby, Karina Gallardo, Vicki McCracken, James McFerson and Desmond R. Layne

farmers market, U-pick and Community Supported Agriculture, flavor is often a determinant of consumer preference ($0.204/lb), and blemish-free, large-sized fruit do not command a certain price premium. However, larger scale operations in the eastern United

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Winston Elibox and Pathmanathan Umaharan

(obake types) accessions and accessions with various regulatory patterns on the spathe were becoming increasingly popular in North American markets with a significant price premium. Kamemoto and Kuehnle (1996) observed that red- and pink