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-MILDEW-RESISTANT DOGWOODS HAVE A PRICE PREMIUM THROUGHOUT THE DISTRIBUTION SYSTEM A game was developed to simulate market reactions to the introduction of a powdery-mildew-resistant dogwoods. The simulation suggests (Gardner et al., p. 114) that a per-tree fee of $3

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Bradley J. Rickard, David R. Rudell and Christopher B. Watkins

Fig. 1 ), we could extend our analysis to assess the ex ante economic implications of adopting biomarker technologies more generally. The net benefits of adopting the technology would increase for cultivars that have larger price premiums for higher

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Sven Verlinden, Louis McDonald, James Kotcon and Silas Childs

harvestable heads—are not reported here because of the inconsistent units used in data collection (number of heads vs. pounds). The price premium of using 10 tons/acre of manure was calculated by multiplying prevailing retail prices by the difference in weight

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Zongyu Li, R. Karina Gallardo, Wendy Hoashi-Erhardt, Vicki A. McCracken, Chengyan Yue and Lisa Wasko DeVetter

selecting for appearance. Yue et al. (2012) found that breeding objectives related to consumer preferences, intended end-use markets, and available market price premiums were of lower priority for strawberry breeding programs than apple ( Malus

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Britney Hunter, Dan Drost, Brent Black and Ruby Ward

–night temperatures vary significantly and, if so, when to plant. Producing tomatoes before outdoor field production begins extends revenue into a normally unproductive period and allows growers to benefit from out-of-season price premiums ( Ward et al., 2011 ). For

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Bridget K. Behe, Benjamin L. Campbell, Charles R. Hall, Hayk Khachatryan, Jennifer H. Dennis and Chengyan Yue

consumers willing to pay price premiums for green products ( Engel and Potschke, 1998 ; Laroche et al., 2001 ; Straughan and Roberts, 1999 ; Yue et al., 2010 ). As consumers begin to request, and in some instances require, more eco-friendly products

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Heidi M. Wollaeger, Kristin L. Getter and Bridget K. Behe

understand consumer perceptions and willingness to pay a price premium for floriculture crops grown using different pest management practices including: traditional, neonicotinoid-free, bee-friendly, or biological control pest management practices. We

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Melinda Knuth, Bridget K. Behe, Charles R. Hall, Patricia Huddleston and R. Thomas Fernandez

into substantial willingness to pay price premiums ( Behe et al., 2010 , 2013 ; Getter and Behe, 2013 ; Khachatryan et al., 2016 ). The use of biodegradable containers, e.g., translates into higher price premiums for ornamental products ( Yue et al

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Francisco X. Aguilar, Mihaela M. Cernusca and Michael A. Gold

capture price premiums. This study was designed to further current knowledge of consumer preferences for chestnuts. There was a need to identify salient product characteristics that influence consumption and that could help in fostering product demand and

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John E. Beck, Michelle S. Schroeder-Moreno, Gina E. Fernandez, Julie M. Grossman and Nancy G. Creamer

demand for organic strawberries with a reported farm gate price premium ≈55% for organic strawberries between 2007 and 2012 ( Carroll et al., 2012 ). Although there are a variety of studies examining sustainable and organic practices for strawberry