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Cynthia Haynes, Ann Marie VanDerZanden and Jeffery K. Iles

In 2004, the U.S. green industry, which includes both production (nursery and greenhouse) and service sectors (landscape design, installation and maintenance, lawn care and tree care), generated $147.8 billion in output or sales, which translates to

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James A. Chatfield, Joseph F. Boggs and David J. Shetlar

The Buckeye Yard and Garden Line (BYGL) is a user-friendly, interdisciplinary, timely avenue on the information superhighway developed in Ohio and applicable as a model for horticultural information delivery throughout the United States.

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Kory M. Beidler, Jeffery K. Iles, Sarah M. Nusser and Ann Marie VanDerZanden

Industry input can assist postsecondary institutions as they strive to provide relevant knowledge and skill-building exercises for the professional development of their students. Using a mail questionnaire, we invited landscape contracting decision-makers to comment on the efficacy of landscape contracting curricula at colleges and universities. The population of Associated Landscape Contractors of America 2003 online member list (2049 companies) was organized into four strata based on company size. A stratified random sample of 400 companies was selected. We received 137 completed questionnaires (35% response rate). Most of the population was either satisfied or extremely satisfied (52%) with college graduates recently hired; only 8.1% of the population was dissatisfied or extremely dissatisfied. When respondents were asked to consider four knowledge categories, a majority (53%) said recent graduates were deficient in business knowledge, followed by construction (25.1%), horticultural (9.6%), and design (5.1%) knowledge. When respondents were asked to rate the importance of topics that could be taught in undergraduate landscape contracting programs, business topics (personnel management, estimating and bidding, and clientele management) were identified as their top three choices. The population also named three business-related skills (client relationships, time management, and managing employees) among the five most important skills for landscape contracting professionals. Despite the stated importance of business knowledge and training, 68.3% of the population said when hiring for an entry-level landscape contracting position, they prefer candidates with strong horticultural skills over those with strong business skills. These results suggest landscape contracting firms would welcome a postsecondary-trained work force with improved business skills; however, this business training should not come at the expense of horticultural course work and experience.

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William Klingeman, Beth Babbit and Charles Hall

Although genetically modified (GM) ornamental cut flowers are now available commercially, we have no knowledge of consumer perception about GM ornamental plants for landscape use and must make inferences from models drawn for GM foods. If we misjudge the customer, and consumers object to GM ornamental plant products for moral reasons, governmental or scientific mistrust, or limited understanding about GM technology, the market for GM ornamental plant commodities will fail. A survey of Master Gardener volunteers was conducted in 2004 to address this gap. Although Master Gardener perceptions likely differ from those of general U.S. consumers, responses are expected provide insight about beliefs applicable to the gardening public. Results from 607 Tennessee respondents revealed that concerns about GM ornamental plants parallel those expressed in the United States about GM foods. On average, Master Gardeners anticipate slight benefits to both the environment and human health should GM ornamental plants be introduced into the landscape. Male respondents chose perennials to provide the most environmental benefits, whereas females indicated grasses and turf. Genetically modified ornamental plants are also expected to be about the same or less invasive in the landscape than non-GM plants. Of respondents who anticipated more potential for GM ornamental plant invasiveness, women were more likely than men to predict plant escape. Men and women differed in relative acceptance of genes added from different organisms as a method of achieving genetic transformations in plants. This result suggests that outreach and marketing to promote new GM plant products should emphasize attributes of benefit rather than processes used to accomplish the goal. Regardless, although ≈73% of TN Master Gardener respondents reported interest in buying GM ornamental plants if sold commercially, participants advocated a requirement that GM plant products be clearly labeled at point-of-sale.

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Alicia Rihn and Hayk Khachatryan

groups urge retail outlets and green industry stakeholders (i.e., plant growers and retailers) to supply consumers with plants grown without using neonics. This is concerning for the green industry because neonic insecticides are effective against a wide

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Ariana Torres, Susan S. Barton and Bridget K. Behe

The United States environmental horticulture industry, or green industry, comprises wholesale nursery, greenhouse, and turfgrass sod producers; landscape design, installation and maintenance firms; as well as wholesale and retail distribution firms

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Charles R. Hall, Benjamin L. Campbell, Bridget K. Behe, Chengyan Yue, Roberto G. Lopez and Jennifer H. Dennis

, green product development is a task characterized by high levels of risk and uncertainty and the introduction of biodegradable containers into the Green industry marketplace is no exception. Unfortunately, the impact of differing consumer attitudes

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Moriah Bellenger, Deacue Fields, Kenneth Tilt and Diane Hite

pressure of globalization, the continued growth of Alabama's green industry provides a bright spot in the state's economy. Although Alabama's total crops cash receipts declined from $673.1 million to $583.8 million for the period 1980 to 2004, greenhouse

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Robert F. Brzuszek, Richard L. Harkess and Lelia Kelly

The use of native plants is increasing nationally among gardeners and is an emerging niche market for the green industry ( Hamill, 2005 ). The definition for a native plant is not universally accepted, which has resulted in some confusion. The U

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Charles R. Hall and Dewayne Ingram

cycle. The inputs (materials and energy) and outputs (releases to air, water, soil, etc.) are determined for each step, evaluated for GWP, and summarized as the basis for drawing conclusions and improving future results. The green industry supply chain