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Robin G. Brumfield

The environmental horticulture industry (sometimes referred to as the green industry) is usually divided into nursery and floriculture crops. The U.S. floricultural and nursery industry is the second most important sector in U.S. agriculture in

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Cesar Asuaje, Palm Beach County and Joe Garofalo

Hispanic agricultural workers are difficult to reach and educate. Many can't benefit from Extension programs because of the language barrier, education level and social factors. Safety (WPS) and Pesticide Applicator certification are required for workers to find employment and advance. In Florida, the total non-fatal agricultural occupational injuries among Hispanic workers rose 33% between 1999 and 2001, and total fatal injuries rose 18% between 1999 and 2002. Florida laws require that pesticide applicator exams be in English. Many Hispanics have experience and knowledge in pesticide use, but lack of sufficient language skills prevents their becoming certified. The University of Florida is addressing this issue with an extension agent whose main responsibility is to design and deliver programs in Spanish. First, we assessed the needs and started networking within the Hispanic community. Concurrently, training programs were developed in WPS and 7 certification categories in greatest demand. These have been offered in 11 south Florida counties to 4000+ workers. After each class, presentations were modified to incorporate effective content and methods, based on surveys and test scores. Among participants who took an exam, the passing rate has risen from below 50% to above 60%. The following have given good results: use two native speakers (Spanish and English); conduct the class in Spanish, but emphasize written and spoken English words; both trainers must interact with the audience; use props or good illustrations; teach at all levels, but recommend the exam only to those who can read an English label.

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Madiha Zaffou and Benjamin L. Campbell

The market for green industry products, especially plants, has begun to reach maturity which means sales are increasing at a decreasing rate ( Hall and Dickson, 2011 ). As the industry reaches maturity, firms can either take market share from other

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Gary Y. Gao, James A. Chatfield, Erik A. Draper and Joseph F. Boggs

The Ohio State University (OSU) Extension Nursery, Landscape, and Turf Team (ENLTT) is an innovative and interdisciplinary team comprised of extension agents, extension specialists, researchers, teaching faculty, university arboretum staff, and research assistants. ENLTT has greatly improved the process of acquisition, delivery, and support of accurate, practical, and timely educational resources through interdisciplinary and industry partnerships. The award-winning weekly electronic newsletter Buckeye Yard and Garden Line (BYGL) has been the focal point of our teamwork since 1993. An ornamental research circular, authored and edited by ENLTT members, remains the most requested publication from the Section of Communication and Technology, Ohio Agricultural Research Development Center, OSU. Strong partnership with the green industry in Ohio has resulted in the financial commitment of more than $230,000 from the Ohio Nursery and Landscape Association since 1993. ENLTT members have improved themselves as a result of educating each other through weekly BYGL conference calls from April to October, taking study tours, and conducting joint educational programs. Twenty-two commodity or issue teams, such as, Floriculture Team, Vegetable Crops Team, Tree Fruit Team, Forestry Team, Agronomic Crops Team, Sustainable Agriculture Team, and Dairy Team, have been formed in OSU Extension due to the success of ENLTT.

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Holly L. Scoggins

ownership within the horticulture industry. Field days, conferences, symposia, and other events bring the green industry to campus. Alumni can play active roles on steering committees, advisory boards, and in fundraising efforts. Many university gardens also

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Jennifer H. Dennis, Roberto G. Lopez, Bridget K. Behe, Charles R. Hall, Chengyan Yue and Benjamin L. Campbell

The $147.8 billion U.S. green industry includes nursery and greenhouse producers, landscape service providers as well as wholesale and retail distributors ( Hall et al., 2006 ). The wholesale value of plant production by nurseries in the top 17 U

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R.D. Berghage

Constructed wetland biofilters have been widely used in recent years to provide secondary or tertiary water treatment, effectively reducing BOD, TSS, nitrate and ammonium, and some organic pollutants from municipal, industrial, and agricultural waste sources. The greenhouse and nursery industries, like all agricultural enterprises, have found themselves under increasing pressure to reduce or eliminate discharge of contaminated wastewater. In response, many greenhouse and nursery operators have installed, and are using, a variety of runoff containment and recirculating irrigation systems. While effective in reducing or eliminating wastewater discharge, these systems can become contaminated themselves and require treatment of the water before it can be reused in the irrigation system. Further, if the water should become contaminated and unusable, environmental discharge of this spent water from a recirculating irrigation system is perhaps even more problematic than simply allowing the excess irrigation water to be dumped in the first place. Potential contaminants in a recirculating irrigation system could include pesticide and other organic residues, excess fertilizer and non-fertilizer salts, and plant pathogens. The primary concern in greenhouse and nursery discharge wastewater is usually fertilizer salts, although pesticide and other organic chemical residues may also be of concern. Biological filtration using constructed wetlands may be a simple low-cost method for greenhouses and nurseries to treat these contaminants.

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Bridget K. Behe, Patricia Huddleston and Lynnell Sage

understanding of consumer perceptions of plant branding could help growers, wholesalers, and retailers better manage the branded and generic products they grow, merchandise, and more effectively market products to consumers. A maturing of the green industry

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Bridget K. Behe, Patricia T. Huddleston, Charles R. Hall, Hayk Khachatryan and Benjamin Campbell

Slower sales growth in the Green Industry may be an indication that a market has matured, bringing increased competition among companies for consumers’ dollars ( Hodges et al., 2009 ). An influx of brands is likely to occur in mature industries in