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Meredith R. Blumthal, L. Art Spomer, Daniel F. Warnock, and Raymond A. Cloyd

California at Davis supplied western flower thrips. This research was made possible by a grant from the UIUC Campus Research Board (RES BRD CLOYD R 1-2-68037) awarded to Raymond A. Cloyd and Daniel F. Warnock. We also thank Jack Juvik, Department of Natural

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Ninghang Wang, Chao Zhang, Sainan Bian, Pengjie Chang, Lingjuan Xuan, Lijie Fan, Qin Yu, Zhigao Liu, Cuihua Gu, Shouzhou Zhang, Yaling Wang, and Yamei Shen

Magnolia is an original genus belonging to Magnoliaceae and has a long history of cultivation in China given its beauty and fragrance. Therefore, Magnolia has been widely used in garden landscapes for its high ornamental value. Flower color is

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Jessa Hughes, Hamid Khazaei, and Albert Vandenberg

filling, and the seeds are removed for fresh vegetable consumption ( Anthony, 2017 ). The floriculture industry is another unexplored market for faba bean, as it exhibits large variation for many ornamental traits, including flower color. Its flowers are

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Jing-jing Zhao, Xun Chen, Li-juan Fan, and Ling Wang

et al., 2014 ; Shang and Wang, 2014 ). Wild resources of I. sanguinea are abundant, but the color is mainly blue violet ( Wang et al., 2016 ). Therefore, the improvement of flower color has become one of the interests in breeding of I. sanguinea

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Jianjun Li, Xiaoya Lian, Chenglin Ye, and Lan Wang

, Mexico, Australia, New Zealand, and the United States ( Shang et al., 2011 ). The color is considered to be an important indicator in measuring ornamental value and offers a basis for plant classification ( Zhang et al., 2012 ). The flower color is

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Cecil Pounders, Tim Rinehart, Ned Edwards, and Patricia Knight

now available that vary in ultimate size, growth habit, pest tolerance, and flower color to service various landscape objectives ( Knox, 2000 ). Breeding of crapemyrtle in the United States was primarily pioneered by Otto Spring of Okmulgee, OK, who

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Pei-Wen Kan, Yu-Ching Cheng, and Der-Ming Yeh

unclear. The objectives of this study were to 1) understand the inheritance of vein color, flower form, and floral symmetry in our population, and to determine if the vein color character is linked with the flower form or floral symmetry; 2) develop new

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Gregor Osterc, Maja Mikulic Petkovsek, Franci Stampar, Biljana Kiprovski, Blanka Ravnjak, and Joze Bavcon

( Bavcon, 2009 ). The flower color of common cyclamen varies from pale washed-out pink to very deep rose pink or carmine; sometimes whitish flowers also appear, although pure white flowers are very rare ( Bavcon, 2009 , 2013 ; Bavcon and Ravnjak, 2015

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Pei Xu, Tingting Hu, Yuejian Yang, Xiaohua Wu, Baogen Wang, Yonghua Liu, Dehui Qin, Jeffrey Ehlers, Timothy Close, Zhongfu Lu, and Guojing Li

to purple as opposed to white flowers of cowpea. In addition, flower and seedcoat colors are considered useful phenotypic markers in breeding because of their stable expression and convenience for observation. In general, the principal flower color of

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J.J. Hudson, R.G. Nelson, and B.K. Behe

Some consumer preference studies show that red is the most popular flower color. Most data analyses were univariate. Conjoint analysis allows simultaneous determination of attribute preferences without all alternatives being shown. Our purpose was to determine consumer preferences for geranium flower color, leaf variegation, and price simultaneously using conjoint analysis. Two-hundred and four consumers shopping at two Montgomery, Ala., garden centers in Apr. 1993 rated 25 composite geranium photographs. A lavender geranium, `Danielle', with green and white leaf variegation priced at $1.39 was most preferred. Flower color was most important in the purchase decision, followed by price. Leaf variegation was a minor consideration in the purchase decision.