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Ariana P. Torres, Susan S. Barton and Bridget K. Behe

The U.S. environmental horticulture industry, or green industry, comprises production and wholesale nurseries and wholesale/retail distribution centers, as well as marketing intermediaries ( Hall et al., 2005 ). Although the green industry

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Susan S. Barton and Bridget K. Behe

The U.S. environmental horticulture industry, or green industry, is composed of wholesale nursery; greenhouse; and turfgrass sod producers; landscape design; installation and maintenance firms; and wholesale and retail distribution firms such as

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Ann Marie VanDerZanden, Linda R. McMahan, Neil Bell, Paul Ries, Patty Williams and Aimee McAuliffe

A collaborative project between the Oregon State University Extension Service, and the green industry and allied professional organizations resulted in an educational seminar series for landscape professionals. In 2003 and 2004, the seminar series consisted of seven 3.5-hour sessions covering a range of horticultural topics and capitalized on expertise of extension personnel and green industry professionals. After the 2004 series, a survey was sent to all participants to determine attendance, overall evaluation, usefulness and applicability of information, participant learning, and behavior change as a result of the seminars. The response rate was 31%. Overall, participants gave the seminars a positive rating. A majority (83%) of respondents reported they had applied information learned at the seminar(s), and showed a significant increase in understanding of a subject as a result of participating in the seminar(s). Further, 98% of those who applied this information reported making multiple changes to their practices or recommendations to clients in the 6 months following the seminars.

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Allen Owings, Ginger Fortson, Edward Bush and Jeff Kuehny

Hurricane Katrina (Aug. 2005) and Hurricane Rita (Sept. 2005) were devastating to the central U.S. Gulf Coast region. Hurricane Katrina caused an estimated $10–11 million in wholesale nursery crop damage in Louisiana, while Hurricane Rita caused an estimated $5 million in damages. Average wholesale nursery crop sales in Louisiana account for about $120 million annually. 317 wholesale growers in Louisiana (49% of the state total) suffered damages due to Hurricane Katrina, while 158 wholesale growers (24% of the state total) suffered damages due to Hurricane Rita. Louisiana's retail plant dealers affected by Hurricane Katrina numbered 367 (28% of the state total). Louisiana's retail plant dealers affected by Hurricane Rita numbered 329 (24% of the state total). Retail plant dealers accounted for $511 million in sales in 2002, the year for which figures are most recently available. In the landscape and horticultural services segment of Louisiana's green industry, 703 (36%) were impacted by Hurricane Katrina and 450 (23%) were impacted by Hurricane Rita. While growers and retailers experienced economic hardships ranging from 1 month to permanent, most landscape contractors and horticultural service providers rebounded quickly and were actively involved in storm cleanup and recovery. Some, however, lost equipment, office structures, storage buildings, and vehicles. It is estimated that at least 20,000 of the 56,600 green industry employees in Louisiana were affected by Hurricanes Katrina and/or Rita to some degree. Louisiana's green industry overall provides about $2.2 billion in economic contributions annually.

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Charles R. Hall, Alan W. Hodges and John J. Haydu

The United States environmental horticulture industry, also known as the Green Industry, is comprised of wholesale nursery and sod growers; landscape architects, designers/builders, contractors, and maintenance firms; retail garden centers, home centers, and mass merchandisers with lawn and garden departments; and marketing intermediaries such as brokers and horticultural distribution centers (re-wholesalers). Environmental horticulture is one of the fastest growing segments of the nation's agricultural economy. In spite of the magnitude and recent growth in the Green Industry, there is surprisingly little information regarding its economic impact. Thus, the objective of this study was to estimate the economic impacts of the Green Industry at the national level. Economic impacts for the U.S. Green Industry in 2002 were estimated at $147.8 billion in output, 1,964,339 jobs, $95.1 billion in value added, $64.3 billion in labor income, and $6.9 billion in indirect business taxes, with these values expressed in 2004 dollars. In addition, this study evaluated the value and role of urban forest trees (woody ornamental trees); the total output of tree production and care services was valued at $14.55 billion, which translated into $21.02 billion in total output impacts, 259,224 jobs, and $14.12 billion in value added.

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James A. Robbins

Starting in 1999, the University of Arkansas implemented an annual workshop to prepare employees of the landscape and retail sectors for the spring rush. Since the sales and service sectors account for 91% of the annual gross sales for the Arkansas Green Industry it was felt a specialized workshop was justified. The program format consists of three, one-hour sections devoted to the most common disease, insect, and weed problems that these professionals face. The program is presented in the evening so more employees can attend. The format has changed over the years from the typical road-trip, to a compressed video conference format, and finally back to a live performance in the two major population markets in the state. A detailed handout is provided so participants can easily follow the program. These same notes serve as a handy reference when these employees return to their jobs. To further expand the audience, an interactive CD is now available that summarizes the three topic areas. Because the CD program is hyperlinked, viewers can either proceed through the program in a linear fashion or easily search for answers on specific topics of interest. For disease and insect topics, life cycle and host information is provided. Control measures are separated into chemical and biological options. A recent addition to the CD is the inclusion of actual photographs of consumer products to illustrate examples of suitable active ingredient options for the control of specific pests or diseases.

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Bridget K. Behe, Benjamin L. Campbell, Hayk Khachatryan, Charles R. Hall, Jennifer H. Dennis, Patricia T. Huddleston and R. Thomas Fernandez

irrelevant. Behe et al. (2013a) recently demonstrated the potential use of ETT for analyzing green industry consumer behavior. Methodology Participants. Subjects were recruited to the study by various means (Craig’s List, local newspaper advertisements, and

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Youping Sun, Genhua Niu, Andrew K. Koeser, Guihong Bi, Victoria Anderson, Krista Jacobsen, Renee Conneway, Sven Verlinden, Ryan Stewart and Sarah T. Lovell

issue for the green industry. In California alone, Hurley (2008) estimated that greenhouse and nursery growers disposed more than 11,800 tons of plastic trays, flats, and containers annually. As the green industry is moving toward sustainability to

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William E. Klingeman, Gretchen V. Pettis and S. Kristine Braman

/Florida Green Industry Update Conferences in Jacksonville, FL, and Quincy, FL. Respondents at outreach sessions who indicated they had already completed the survey were either excused from participation in the subsequent assessment or their notated second survey

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Alba J. Collart, Marco A. Palma and Charles R. Hall

The U.S. green industry produced an economic impact of $147.8 billion in output, $95.1 billion in value-added, $64.3 billion in labor income and generated 1.9 million jobs in 2002 ( Hall et al., 2006 ). The impact of this industry in the U