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Mary H. Meyer, Douglas Needham, John Dole, Brain Trader, Jennifer Fox, Marnie Conley, Michael Neff and Jean Shaw

industry—available jobs, science/technology, environment and human benefits, working outdoors, etc., all benefits valued by millennials (persons reaching young adulthood around the year 2000) and other youth audiences, communicating these attributes can

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Shuoli Zhao, Chengyan Yue, Mary H. Meyer and Charles R. Hall

mature stage of the product life cycle, which resulted in decelerated growth of sales ( Behe et al., 2003 ). Therefore, innovative strategies in both research and development as well as marketing are greatly needed to increase the demand by millennials