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Fred T. Davies

dissemination of the science. However, there are major challenges in connecting with Generation Y, also known as the Millennial Generation—the children of us baby boomers. While millennials are quite savvy about communications, media, and digital technologies

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So That's Why I Think ASHS Will Still Be Around for a While

ASHS 2008 Presidential Address: Mary M. Peet

Mary M. Peet

challenge. Although our numbers are about the same as in the 1970s, a little under 3000, they are lower than in our peak of 5000 in 1990 and fairly flat as we go into a period where we baby boomers are at least thinking about retiring—if the stock market

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Ellen M. Bauske, Lelia Kelly, Kerry Smith, Lucy Bradley, Timothy Davis and Pam Bennett

reporting system 10 Dec. 2010 < >. Culp, K. III 2009 Recruiting and engaging baby boomer volunteers. J. Ext 47 2 10 Jan. 2011 < >. Finch, C.R. 1997 Profile of an active Master

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Alicia L. Rihn, Chengyan Yue, Bridget Behe and Charles Hall

, NY Littrell, M.A. Ma, Y.J. Halepete, J. 2005 Generation X, baby boomers, and swing: Marketing fair trade apparel J. of Fashion Mktg. and Mgt. 9 407 419 Maciejewski, J.J. 2004 Is the use of sexual and fear appeals ethical? A moral evaluation by

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Michael A. Arnold

century challenges we must do so in the midst of a generational transition. A changing of the guard from the baby boomers to the Gen X, Gen Y, and millennial generations is taking place both in industry and the ranks of horticultural academicians. A recent

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Morgan M. Jenkins, Kimberly A. Williams and Laura A. Brannon

years old), Baby Boomers (45 to 60 years old) and the Silent Generation (>60 years old); however, 73% of respondents were Gen Y ( Table 1 ). Fifty-one percent of respondents from the business district location were female. The population sample recruited

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Kathleen M. Kelley, James C. Sellmer and Rebecca H. Robert

to information. Additionally, as the number of consumers who are of the “baby boomer” generation gain Internet access [an estimated 96 million consumers age 45 years and older by 2014 ( eMarketer, 2010 )], there may also be a shift in preference for

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Claudia C. Collins and Angela M. O'Callaghan

.S. Department of Health and Human Services, 2006 ). Seventy-eight million “baby boomers” will begin turning 65 years old in 2011, at an average of 10,000 per day. As the population ages, the number of people moving from their homes to assisted living or long