Search Results

You are looking at 11 - 18 of 18 items for :

  • "Baby Boomer" x
Clear All
Free access

Fred T. Davies

dissemination of the science. However, there are major challenges in connecting with Generation Y, also known as the Millennial Generation—the children of us baby boomers. While millennials are quite savvy about communications, media, and digital technologies

Free access

So That's Why I Think ASHS Will Still Be Around for a While

ASHS 2008 Presidential Address: Mary M. Peet

Mary M. Peet

challenge. Although our numbers are about the same as in the 1970s, a little under 3000, they are lower than in our peak of 5000 in 1990 and fairly flat as we go into a period where we baby boomers are at least thinking about retiring—if the stock market

Full access

Ellen M. Bauske, Lelia Kelly, Kerry Smith, Lucy Bradley, Timothy Davis and Pam Bennett

reporting system 10 Dec. 2010 < http://www.clemson.edu/cemg/State.php >. Culp, K. III 2009 Recruiting and engaging baby boomer volunteers. J. Ext 47 2 10 Jan. 2011 < http://www.joe.org/joe/2009april/rb2.php >. Finch, C.R. 1997 Profile of an active Master

Free access

Alicia L. Rihn, Chengyan Yue, Bridget Behe and Charles Hall

, NY Littrell, M.A. Ma, Y.J. Halepete, J. 2005 Generation X, baby boomers, and swing: Marketing fair trade apparel J. of Fashion Mktg. and Mgt. 9 407 419 Maciejewski, J.J. 2004 Is the use of sexual and fear appeals ethical? A moral evaluation by

Free access

Michael A. Arnold

century challenges we must do so in the midst of a generational transition. A changing of the guard from the baby boomers to the Gen X, Gen Y, and millennial generations is taking place both in industry and the ranks of horticultural academicians. A recent

Full access

Morgan M. Jenkins, Kimberly A. Williams and Laura A. Brannon

years old), Baby Boomers (45 to 60 years old) and the Silent Generation (>60 years old); however, 73% of respondents were Gen Y ( Table 1 ). Fifty-one percent of respondents from the business district location were female. The population sample recruited

Full access

Kathleen M. Kelley, James C. Sellmer and Rebecca H. Robert

to information. Additionally, as the number of consumers who are of the “baby boomer” generation gain Internet access [an estimated 96 million consumers age 45 years and older by 2014 ( eMarketer, 2010 )], there may also be a shift in preference for

Full access

Claudia C. Collins and Angela M. O'Callaghan

.S. Department of Health and Human Services, 2006 ). Seventy-eight million “baby boomers” will begin turning 65 years old in 2011, at an average of 10,000 per day. As the population ages, the number of people moving from their homes to assisted living or long