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Juan Pablo Fernández-Trujillo, Javier Obando, Juan Antonio Martínez, Antonio Luis Alarcón, Iban Eduardo, Pere Arús and Antonio José Monforte

include a glassy texture of the flesh and water exudation (a watercore disorder), accompanied by flavor degradation with a tendency to alcoholic fermentation, normal levels of flesh sugars, excessive softening, and increased polygalacturonase activity

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Shinsuke Agehara and Daniel I. Leskovar

to evaluate if the advantages of height control in ABA-treated transplants would be translated in improved field performance. Materials and Methods Plant material. Seeds of two major watermelon cultivars in Texas, diploid ‘Summer Flavor 800’ and

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Jong Woo Choi, Chengyan Yue, James Luby, Shuoli Zhao, Karina Gallardo, Vicki McCracken and Jim McFerson

. (1999) concluded that strawberry flavor, sweetness, juiciness, freshness, and firmness are the most important attributes compared with color and size for consumers. More recently, Colquhoun et al. (2012) found that consumers preferred strawberries

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Richard L. Bell

flavor with two exceptions (NY10353 and NY10354). The European landrace cultivars have larger fruit (54 to 70 mm in diameter), are more pyriform, and have less skin russet, but have generally coarse, firm texture, elevated levels of grit, and insipid to

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Charles E. Barrett, Xin Zhao, Charles A. Sims, Jeffrey K. Brecht, Eric Q. Dreyer and Zhifeng Gao

al., 2010 ). Consumers are not satisfied with fruit and vegetable flavors and are willing to pay a premium price for produce with improved taste ( Klee, 2010 ). With this increase in consumer interest in fruits and vegetables with superior flavor

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Reid R. Rice and William F. Tracy

Excellent table quality, defined by desirable flavor, tenderness, and visual appearance, is an essential characteristic of sweet corn cultivars and is commonly held paramount as a selection criterion ( Tracy, 1990a ). With such emphasis on table

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Angelos I. Deltsidis, Charles A. Sims and Jeffrey K. Brecht

Initial consumer purchases are driven by the appearance and textural quality of the produce, with subsequent purchases being influenced by flavor ( Maul et al., 1997 ). Dissatisfaction among consumers with the quality, particularly flavor, of fresh

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Pimjai Seehanam, Danai Boonyakiat and Nithiya Rattanapanone

of off-flavor, which can be adversely affected by the coating for reasons related to permeation of gases through the peel ( Hagenmaier, 2002 ; Hagenmaier and Baker, 1993 ). If anaerobic conditions occur, an excessive build-up of volatile compounds

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Kellie J. Walters, Bridget K. Behe, Christopher J. Currey and Roberto G. Lopez

20 mol·m −2 ·d −1 , basil, cilantro, dill, oregano ( Origanum vulgare ), thyme, parsley, mint, and sage fresh weight increased by 8.1 g (thyme) to 175.1 g (dill) ( Litvin, 2019 ). Crop quality including postharvest life, appearance, and flavor is also

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Amalie B. Kurzer, Rose Bechtel and Jean-Xavier Guinard

, and novelty and fun were mentioned equally frequently between the groups. Table 4 shows the liked attributes that the consumers mentioned about the fruit for both the adults and children. In general, the flavor or taste of the fruit was the most