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Abstract

The use of micro-computer programs as a management teaching aid has enabled horticulture students to understand economic relationships involved in the production of apples (2, 3), strawberries (4), and selected greenhouse crops (7). By incorporating uncertainty about final crop yield and selling price, these models can be used to generate information about the relative “riskiness” of crop production, where risk is measured by the probability that total revenue will exceed total costs (1, 8). The objective of this research was to develop a micro-computer model that would assist students and/or producers in understanding the economic relationships between yield and price variability and overall risk.

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