the same length of time (H5). Materials and Methods A conjoint study with an in-person survey was used to better understand the role of real and fictitious plant brand recognition on consumers’ intention to purchase a flowering annual or shrub. All
Bridget K. Behe, Patricia T. Huddleston, Charles R. Hall, Hayk Khachatryan and Benjamin Campbell
Eisuke Matsuo, Hyojung Kweon, Fusayo Asano and Youko Yoshida
Television and radio are efficient means through which Japanese obtain gardening information. Broadcasting stations were surveyed on the status of gardening programming, year of commencement, length and number of programs, and time and day of broadcasting in 1981 and 1996. Surveys showed that gardening programming increased from the middle 1970s and the late 1980s. These periods roughly correspond with the gardening boom in Japan. The length of gardening programs tended to shorten. On television, broadcasting was more concentrated on weekend mornings in 1996 than 1981, while the concentration of the day and time was less on radio.
Bridget K. Behe, Patricia Huddleston and Lynnell Sage
recognition, brand awareness, and likelihood to buy (LTB) vegetable and herb transplants. Materials and Methods We developed an online survey (institutional review board approval X13–1113e) to better understand the role of age cohort on plant brand recognition
Tina M. Waliczek, R.D. Lineberger, J.M. Zajicek and J.C. Bradley
A survey, targeting adults working with youth in garden situations, was designed for delivery on the KinderGARDEN World Wide Web site. The goal of this survey was to investigate adults who are actively involved in gardening with children in school, community or home gardens on their perceptions of the benefits of children participating in gardening. Three hundred-twenty completed surveys were returned via e-mail during a period of 9 months. Fourteen questions were included on the survey requesting information concerning what types of gardening situations in which children were participants and the demographics of the children involved in gardening. Results of the study cover 128,836 children (youth under 18 years old) involved in gardening, primarily with teachers in school gardens. The children involved were generally 12 years of age or under and were growing food crops. Adults gardening with children reported benefits to children's self-esteem and reduction in stress levels. Adults were also interested in learning more about the psychological, nutritional and physical benefits of gardening. Comparisons between those adults involved in gardening found that parents' and teachers' ideas differed concerning the most important aspects of the gardening experience. Parents viewed food production as most important while teachers thought socializing and learning about plants were most important.
Gisele Schoene, Thomas Yeager and Dorota Haman
A survey was conducted of nursery operators participating in workshops in west-central Florida. The purpose of the survey was to identify the irrigation best management practices (BMPs) adopted by container nurseries in west-central Florida and obtain information regarding emphasis of future extension educational programs. Workshops were conducted in Hillsborough County, Fla., and Manatee County, Fla., and participation was voluntary. Respondents were asked about BMPs used in the nurseries according to the irrigation system used and it was found that the majority of the nurseries relied on well water as the primary source for irrigation. While 69% of the nurseries monitored uniformity of microirrigation systems, only 35% monitored uniformity of overhead irrigation systems. Thirty-four percent of the nurseries collected irrigation or rain runoff and 9% knew the water holding capacity of their substrate. Most of the nurseries grouped plants by irrigation requirements (74%) and grouped container sizes by irrigation requirements (69%). The survey indicates that many BMPs are not widely adopted by nurseries in west-central Florida. The information from this survey can be used as a guide to focus the efforts of university extension educational programs to achieve greater adoption of BMPs.
P.A. Stack, L.B. Stack and F.A. Drummond
A mail survey of greenhouse growers was conducted in 1994 and 1995 to determine the presence and importance of western flower thrips (WFT), Frankliniella occidentalis Pergande, in Maine greenhouses in growing years 1993 and 1994. Respondents were licensed growers with at least 1000 ft2 (93 m2) of greenhouse growing area. The survey objectives were to develop a grower demographic profile; determine the incidence of WFT and two WFT-vectored plant viruses, tomato spotted wilt (TSWV) and impatiens necrotic spot (INSV); and identify current WFT management strategies. The survey shows that Maine greenhouse growers are seasonal, experienced and retail oriented. Their growing area averages less than 10,000 ft2 (929 m2) and they produce a diverse crop mix and choose to import production stock as much as propagate it themselves. Both WFT and TSWV/INSV have increased in severity in Maine greenhouses over the past 10 years. Larger, year-round greenhouses are more likely to experience infestations of WFT and higher virus incidence. An integrated pest management (IPM) strategy is employed by the majority of growers surveyed. Insecticide application is the primary tactic used to control WFT. Fewer than 4% of the growers use natural enemies to control thrips. However, 63% responded that future research in pest management should focus on biological control.
B.A. Edmunds and G.J. Holmes
Methods of packing and handling sweetpotatoes are important for mitigating postharvest losses due to decay. The goal of this work is to take a critical look at the packing and handling processes in North Carolina (NC) sweetpotato packinghouses. Similar surveys are being conducted in Louisiana and Mississippi as part of a multi-state project. The survey is inclusive of all packingline operations including sequence of machinery components, length and speed of the packingline, decay control products/strategies used, and impact (bruising) measurements. Packingline impacts are quantified and characterized using a SmartSpud. This instrumented device is placed on the packingline where it is conveyed alongside sweetpotatoes, measuring the impact forces exerted and sending the data via a radio signal to a handheld personal digital assistant (PDA). The information on the PDA is downloaded onto a computer where the results can be displayed in more detail and analyzed. Packinghouse personnel respond well to this visual display and willingly spend one hour being interviewed, discussing the results of the survey, learning about the trouble spots on their lines, and getting advice on how to reduce potential injuries. About 15 out of 30 NC packinghouses have been surveyed (this includes all of the high-volume packinghouses). We typically found the largest impacts (30–70 G) occurring during dumping and at unprotected conveyor changes. Packinglines vary in length from 88 ft to 277 ft with run time varying from 3.5 min to >10 min. Lines all share the same basic components (dump, eliminator, brushbeds, sizer, etc.) with layout and design modified to suit individual needs and space requirements. A variety of decay control methods are in use with about one half of packers surveyed routinely applying the fungicide Botran.
Bridget K. Behe, Benjamin Campbell, Jennifer Dennis, Charles Hall, Roberto Lopez and Chengyan Yue
reported that nine of 10 survey participants perceived themselves as environmentally responsible ( Anonymous, 2007 ). Even Wal-Mart and Home Depot recognize that “being green” not only provides value to consumers but improves profits ( Noon, 2005 ). Some
Kathryn Fontenot, Edward Bush and Rebecca Gravois
study evaluating factors affecting integration of a garden into elementary school curriculum. Teachers feel the biggest factors for school garden success are having a responsible person, a garden site, and adequate funding. Within the same survey
Reginald S. Fletcher, David E. Escobar and Mani Skaria
The normalized difference vegetation index (NDVI) provides relative estimates of vegetation vigor, density, and health. Little information is available on the application of NDVI imagery for citriculture. The objective of this study was to evaluate airborne NDVI imagery for assessing tree conditions in citrus (Citrus spp.) orchards. Images of two south Texas citrus groves with stressed and nonstressed trees were qualitatively evaluated. Stressed trees were easily detected from nonstressed trees in the images. The images were also helpful for developing survey plans of the citrus groves. Our results indicated that airborne NDVI images could be used as a tool to assess tree conditions in citrus orchards. Findings should be of interest to citrus growers, extension agents, agricultural consultants, and private surveying companies.