into substantial willingness to pay price premiums ( Behe et al., 2010 , 2013 ; Getter and Behe, 2013 ; Khachatryan et al., 2016 ). The use of biodegradable containers, e.g., translates into higher price premiums for ornamental products ( Yue et al
species. Ghimire et al. (2019) assessed consumers’ preferences for warm-season sod attributes and found that household sod consumers were willing to pay price premiums for reduced winterkill, reduced water requirements, salinity tolerance, shade
crossing to yield desirable characteristics such as high kernel percentage (high meat content), low yield variations, and resistance to diseases and insects ( Worley, 1994 ). Improved varieties sell at a premium price compared with native varieties because
attributes that are relevant to consumer needs and interests is one strategy to mitigate decreasing demand ( Schiffman and Kanuk, 2007 ). Novel product attributes can meet new market needs, facilitate product differentiation, justify higher price points, and
. Growers need more land for production and may favor greater land availability and lower prices. Retailers must have a visible location and would potentially pay a premium for land. Location may drive the success of a retailing operation, or pesticide
immatures (nymphs + pupae), exuviae, and whitefly adults were counted for 60 s/plant, between 10 to 30 plants per retailer, depending on availability. The source of the poinsettia (2018 only), pot size, price, bract color, and aesthetic rating were also
two brands effectively differentiated products creating a price premium of ≈10%. In addition, subjects aged 40–55 years were least likely to be aware of brands, whereas subjects aged ≥ 55 were willing to pay the least for branded plants. Whery et al
consumers are willing to pay a premium price for green products and share attitudes that are favorable toward the environment ( Engel and Potschke, 1998 ; Hall et al., 2010 ; Laroche et al., 2001 ; Straugh and Roberts, 1999 ). With a price premium, the
-site movement of water soluble nutrients from leaching and runoff. Florida cabbage producers capture high market prices by growing during winter months when production in most other states is limited ( Strandberg and White, 1979 ). Because the cabbage planting
produce commands premium prices. Demand for local produce continues to increase with the developing local food movement despite environmental conditions in many areas that are less than ideal for strawberry production. Ideal conditions for strawberries