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Bridget K. Behe, Jennifer H. Dennis, Charles R. Hall, Alan W. Hodges and Robin G. Brumfield

In 2002, the U.S. Green Industry, which includes nursery and greenhouse producers, landscape services firms, and wholesale and retail distributors, contributed $147.8 billion (bn; 2004 dollars) in output (sales), $95.1 bn in value-added impacts

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Alicia Rihn, Hayk Khachatryan, Benjamin Campbell, Charles Hall and Bridget Behe

) industry is among the least proactive in communicating benefit information to promote sales ( Brethour et al., 2007 ; Solano, 2012 ). Hall and Dickson (2011) suggest the green industry use these benefits in promotions to increase consumers’ perceived

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Elizabeth T. Barton, Emily A. Barton, Susan Barton, Cheryl R. Boyer, Jim Brosnan, Paul Hill, Jared Hoyle, Judson Reid, Jamie Seger and Eric Stafne

media, we will cover some of the social media platforms used by the workshop speakers and provide an example of a program that engages the green industry in the use of social media, highlighting specific strategies for as well as limitations to the use

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Ellen M. Bauske, Gary R. Bachman, Tom Bewick, Lucy Bradley, David Close, Rick Durham and Mary Hockenberry Meyer

). Stakeholders include the gardening public, the green industry, environmental organizations, public health agencies, institutional organizations, and businesses. Even when narrowed to home and community food gardening, the gardening audience is immense. In 2008

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to MeBr. Joint Effort Results in Training Seminars for Green Industry Professionals The large and growing green industry is made up of both production and service sectors. This diverse group of professionals has varied educational and training needs

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-lived and dependent on the household sample considered. Asynchronous Continuing Education for Iowa’s Green Industry Continuing education programs that are not constrained by time or location are important to industry professionals. VanDerZanden (p. 677

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Dewayne L. Ingram, Charles R. Hall and Joshua Knight

viewed as profitable strategic imperatives rather than mere environmental regulatory adherence ( Rankin et al., 2011 ). For green industry firms, sustainable production means using best management practices that enhance plant quality and simultaneously

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Paul R. Fantz

as ‘snakebeards’ in the green industry trade ( Fantz, 1993 ). A complexity of taxonomic problems were reported that needed to be resolved in cultivated liriopogons ( Fantz, 1993 ). How can one segregate species and cultivars? Are liriopogons members

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.S. Landscape Service Firms Landscaping and horticultural services comprise the largest sector in the green industry, but information about their business practices is sparse. Torres et al. (p. 884) showed that perennials, shade trees, deciduous shrubs, and

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, identification, and correct naming in the green industry. Based on a 15-year taxonomic program focused on liriopogon taxa, Fantz (p. 334) describes the plant morphology (terms defined) and patterns of variegation, notes reliable characters of segregation