Thirty-four operators produced > 1.15 billion vegetable transplants in Florida in the 1989-90 season. Sales, concentrated in the winter and spring, were estimated at $30 million. Firms in the industry also made additional sales of ornamental and agronomic plants. Nine large firms accounted for 88% of all transplants produced. More than 109 acres (44 ha) of greenhouse area are allocated to containerized vegetable production. The majority (83%) of Florida s vegetable transplants were from three crops--tomatoes (45%), peppers (28%), and cabbage (10%). Only 36% of the transplants produced in the state were shipped out-of-state. This report discusses various facets of production, marketing, labor, and general business conditions of the containerized vegetable transplant industry.